Headline

Senior UX Researcher | Mixed-methods | Human factors | MS by research in Cognitive Sciences @IIIT Hyderabad

About

Hello there, I am a Sr UX Researcher with 5 yrs of experience and MS by research in Cognitive Science. I have built an expertise working across product UX research, HCI, behavioral analytics, Voice of Customer, experimentation, and AI-supported research workflows. My strength is connecting what users say, what they do, and what the business needs to decide next. I have led end-to-end research efforts spanning discovery, experimentation, behavioral analysis, insight generation, and strategic interpretation. Industries worked with: Real-estate, Academia & Government, Intellectual Property, Life-sciences & Healthcare, Virtual Reality and Academic Institutions At Clarivate, I help scale UX research and experimentation practices across enterprise web journeys, Voice of Customer programs, and behavioral benchmarks. My work has improved form submissions by 12.6%, increased completion speed by 46.41%, improved NPS by 3 points, and reduced qualitative synthesis effort from 60 hours to 60 minutes using Python, NLP, and AI-assisted workflows. Previously at Magicbricks, I was the sole UXR for major B2C marketplace journeys, partnering with product, design, engineering, business, and UX content teams to understand user needs, motivations, decision-making, and friction across property search, owner, PG, and services experiences. My research foundation comes from Cognitive Science and HCI, where I studied affective experience, VR, head-tracking behavior, psychophysiology, and statistical relationships between behavior and emotion. That training shaped how I think: rigorous, curious, evidence-led, and deeply interested in why people behave the way they do. I am especially interested in roles at the intersection of User Experience Research, Product Research, HCI, Consumer Insights, Behavioral Science, AI research workflows, and mixed-methods research. I like turning messy human behavior into clear product direction, and I like research that does not just explain users but moves teams toward sharper decisions.

Location

Hyderabad

AI stack

claude code

codex

gemini

notebooklm

notion

Otter.ai

Work experience

Senior User Experience Researcher | Insights & Optimization at Clarivate, Sep 2024 - Present · 2 yrs 1 mo, Hyderabad, Telangana, India, • Established and scaled Clarivate’s B2B experimentation and UX research practice by designing intake frameworks, prioritization models, testing roadmaps, evidence-to-scale recommendations, and proactive collaborations with globally distributed product, web, demand generation, creative, content, SEO, and marketing teams. • Own Visual Website Optimizer (VWO) as the hypothesis-testing platform for A/B, multivariate, and split-URL testing; directly partner with the Director of CX Insights and Analytics and the Lead Business Analyst to connect customer insights, behavioral analytics, and experimentation priorities with business decision-making. • Informed Clarivate’s corporate narrative and AI-search strategy through secondary research, Voice of Customer insights, Qualtrics survey design and administration for brand research, and benchmarking of 15+ competitors across websites, social media campaigns, and AI-search experiences; shaped the direction for follow-up focus groups and interviews. • Created stakeholder-facing research communications aligned with Clarivate corporate brand guidelines and templates, ensuring insight reports, readouts, and recommendations were clear, consistent, and leadership-ready. • Automated research operations supporting 200+ participants, saving 100+ hours and reducing qualitative synthesis effort from 60 hours to 60 minutes through AI-enabled workflows.

UX Researcher at Magicbricks, Jul 2021 - Aug 2024 · 3 yrs 2 mos, Noida, Uttar Pradesh, India, During my time as a UX Researcher at Magicbricks, I directly partnered with the Head of User Experience Design and Research and DGM of Product Experience Designer. • I contributed to concept validations through prototype testing, usability testing of live products, behavioral analysis through Microsoft Clarity and Google Analytics, and built products from scratch. • I created research findings and insights in collaboration with the team, directly shaping user-centric solution design and development. • I closely collaborated with cross-functional teams, including designers, product managers, and engineers, ensuring our products consistently delivered exceptional user experiences. Responsibilities: • I strategized research goals, methodologies, and timelines for projects in alignment with product objectives, followed by conducting qualitative and quantitative studies like interviews, usability tests, and surveys to extract insights into user behaviors and preferences. • By collaborating with cross-functional teams, I translated these findings into actionable design recommendations and ensured a user-centric approach throughout the product development lifecycle. • Additionally, I fostered a collaborative research culture, staying updated with UX trends, and consistently refined my skills based on peer review feedback. ► STUDIES: • New concepts (prototypes): Study user understandings and hypotheses validation • Existing user journeys: Study users’ usage, difficulties & expectations • Competitor comparison: Comparison across mobile applications, mobile- sites & websites ► METHODS: • Moderated User Interviews • Survey • Python to analyze 18 months of session data (Google Analytics) • Card sorting • First perception tests ► DATA ANALYSED: • Interview transcripts • Questionnaires • Google Analytics on 18 months session data: new users, returning users, demand & supply • Microsoft Clarity: Session recordings, clicks, scrolls & heat-maps

Education

MS (research) in Computer Science and Engineering, Cognitive Science, IIIT Hyderabad

B.Tech, Computer Science Engineering, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Public links

youtube.com: https://youtube.com/@MinaxiGoel

minaxigoel.github.io: https://minaxigoel.github.io/