Headline

B2B Marketing Intern @ L&T Precision Engineering | Market Reserarch, GTM Strategy

About

I am a marketing professional with a strong inclination toward strategy, GTM planning, and data-backed decision-making, currently pursuing an MBA in Marketing at IIM Mumbai. My experience spans strategic market research, competitive intelligence, GTM analysis, and performance optimization, with hands-on exposure across B2B (defence, maritime systems) and consumer-facing digital ecosystems. During my internship at L&T Precision Engineering Systems, I worked on market feasibility studies, regional GTM strategies, and competitive benchmarking for complex systems like IPMS and CMS across India, Southeast Asia, Europe, and the Middle East. My work involved market sizing, Porter’s Five Forces analysis, regulatory landscape assessment, and entry strategy recommendations. Previously at Cognizant, I worked at the intersection of UX, analytics, and digital performance, translating user insights into measurable improvements in engagement, conversion, and experience quality. I am particularly interested in roles that combine business problem-solving, analytics, and storytelling, where marketing is utilised as a strategic growth lever rather than just a means of communication. Currently seeking opportunities in Marketing Strategy, GTM, Brand, or Growth roles, where I can contribute to structured thinking, data-driven insights, and long-term business impact.

Location

Mumbai

AI stack

antigravity

codex

claudecode

Work experience

B2B Marketing Intern | GTM & Market Strategy at L&T Precision Engineering and Systems, Apr 2025 - Jun 2025 · 3 mos, Mumbai, Maharashtra, India, Conducted end-to-end market feasibility and GTM analysis for Integrated Platform Management Systems (IPMS) across India, Southeast Asia, Europe, and the Middle East. Built market sizing models using shipbuilding output data, regulatory constraints, and competitive landscapes to identify priority entry regions. Performed competitive benchmarking and Porter’s Five Forces analysis, informing strategic recommendations on positioning and entry sequencing. Delivered region-wise GTM recommendations highlighting Southeast Asia (Philippines, Indonesia, Malaysia) as priority markets based on demand, policy alignment, and entry barriers.

Associate | Digital Experience & Analytics at Cognizant, Sep 2022 - Jun 2024 · 1 yr 10 mos, Pune, Maharashtra, India, Translated user behaviour and client objectives into UX and digital performance improvements, driving higher engagement and conversion outcomes. Improved user satisfaction and engagement metrics through data-backed design and A/B testing, leading to measurable gains in CTR, retention, and performance KPIs. Collaborated with cross-functional teams (product, design, engineering) to deliver client-facing digital solutions aligned with business goals.

Program Analyst at Cognizant, Sep 2021 - Oct 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India

Program Analyst Traine at Cognizant, Sep 2020 - Sep 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India

Intern at Cognizant, Feb 2020 - Jun 2020 · 5 mos, Chennai, Tamil Nadu, India, Got trained in MERN-stack and got hands-on experience in developing a project i.e Bus Booking Management System using MERN-stack

Head (Honorary) at ComicSens, Aug 2017 - Jul 2020 · 3 yrs, Lovely Professional Unoversity,Punjab,India, We at ComicSens organize open-mics for budding stand-up comedians in Lovely Professional University.

Content Writer at ComicSens, Jan 2017 - Jun 2020 · 3 yrs 6 mos, Jalandhar Area, India

Education

MBA, Business Administration and Management, General, IIM Mumbai

Bachelor of Technology (B.Tech.), Computer Science, Lovely Professional University