Headline

Growth Manager - The Whole Truth Foods | D2C - Growth, Pricing and Unit Economics | Ex-EY

About

I work on growth at The Whole Truth Foods, where my focus is making D2C growth sustainable, not just bigger. Most of my work sits at the intersection of customer behaviour, pricing, and unit economics. I spend time understanding how customers actually buy and repeat across categories, where growth is genuinely incremental versus pulled forward, how discounting and portfolio mix affect contribution margin, and how the same brand competes across D2C, marketplaces, and q-commerce without breaking price parity or category logic. I lean heavily on data, but the goal is always a clear business decision, not a clean dashboard. The questions I find most interesting are the messy commercial ones: which discount actually pays for itself, what a channel mix shift does to margin, and where category economics quietly break. Before this, I spent close to two years at EY in consulting, working with large clients on process improvement and operational efficiency. I'm an MBA from IIM Sirmaur and a Computer Engineer from KJ Somaiya. That combination is what shapes how I work: technical foundation, business lens.

Location

Mumbai

AI stack

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Work experience

Growth Manager at The Whole Truth Foods, Apr 2026 - Present · 6 mos, 1) Own the analytics layer behind growth decisions: funnel performance, cohort and repeat behaviour, and channel-level contribution margin. 2) Work on cross-channel pricing strategy, building the framework for visible price competitiveness across D2C, marketplaces (Amazon, Flipkart) and q-commerce (Blinkit, Instamart, Zepto), with loyalty overlays and channel-level contribution margin in view. 3) Redesign promotional architecture, moving from blunt sitewide discounting to SKU and category-level base discounts with thresholds, balancing topline pull with margin protection and tier-mix integrity. 4) Translate analysis into clear, decision-ready inputs for pricing, promotions, portfolio, and acquisition strategy.

Business & Product Analyst at The Whole Truth Foods, Mar 2025 - Mar 2026 · 1 yr 1 mo, 1) Own analysis around how the D2C business grows, with a focus on customer behavior, repeat purchase, pricing, and unit economics. 2) Build and use cohort, RFM, and funnel analyses to understand what drives retention and long-term value across categories. 3) Evaluate trade-offs across discounts, portfolio mix, and customer lifetime value to support pricing and growth decisions. 4) Translate analysis into clear, actionable inputs that inform pricing, promotions, and category level strategy.

Consultant at EY, May 2023 - Feb 2025 · 1 yr 10 mos, Noida, Uttar Pradesh, India, 1) Led project planning and execution for large client engagements, ensuring delivery aligned with strategic and operational objectives. 2) Worked across functions to translate consulting recommendations into on-ground process improvements with measurable outcomes. 3) Set up risk and issue tracking mechanisms to proactively manage execution challenges and maintain project continuity. 4) Built SQL-based reports and dashboards for Power BI to support performance tracking and decision-making for different user groups. 5) Supported ERP customization by aligning system workflows with user needs, improving usability and adoption.

Consultant at SMEcorner, Feb 2022 - Jun 2022 · 5 mos, Mumbai, Maharashtra, India

Education

Master of Business Administration - MBA, Indian Institute of Management Sirmaur

Bachelor of Technology - BTech, Computer Engineering, KJ Somaiya College of Engineering, Vidyavihar