---
title: "Mihir Malaviya - Founding Product & Operations Lead in Mumbai | Tal"
description: "Meet Mihir Malaviya, Building for UPSC aspirants at b & k Co. | Product & Growth Operator | GrowthX Alum | Previously - NewsBytes/DevBytes, Koo App, MyGate, ModRoof, Reliance Communications based in Mumbai. AI stack includes gemini, openai, and perplexity."
image: "https://tal.club/meet/mihir-2/share-image"
---

# Mihir Malaviya on Tal

## Headline

Building for UPSC aspirants at b & k Co\. \| Product & Growth Operator \| GrowthX Alum \| Previously \- NewsBytes/DevBytes, Koo App, MyGate, ModRoof, Reliance Communications

## About

With over five years of experience across product strategy, growth, and marketing, I am passionate about creating impactful solutions that address real user needs\. As the Founding Product & Operations Lead at b and k Co\., I focus on designing innovative products that transform the UPSC preparation space\. Guided by a mission to empower aspirants, I leverage research\-driven insights and collaborate with cross\-functional teams to deliver user\-centric solutions that align with organizational goals and drive meaningful outcomes\. At b and k Co\., I spearhead product exploration initiatives, identifying key pain points through structured research and collaboration with the UI/UX team\. By refining and validating product concepts with UPSC mentors and aspirants, our team has defined core features and prototypes that resonate with our target audience\. Currently, we are prioritizing high\-impact solutions with clear execution plans to drive transformative change in the educational tech domain\.

## Location

Mumbai

## AI stack

gemini

openai

perplexity

replit

## Work experience

Founding Product & Operations Lead at b and k Co\., Jan 2025 \- Present · 1 yr 6 mos, New York, United States, • Spearheaded product discovery initiatives for UPSC aspirants through user research and rapid prototyping\. • Defined product scope and user flows, transforming concepts into low\-cost prototypes for early validation\. • Conducted continuous user interviews to identify behavioral patterns and product gaps, refining product direction\. • Recruited and coordinated a cross\-functional team, implementing structured reporting and tracking systems\.

Product Strategy & Growth at Elysium Labs \(NewsBytes & DevBytes\), Jun 2023 \- Dec 2024 · 1 yr 7 mos, Gurugram, Haryana, India

Senior Growth Associate at Koo, Jul 2022 \- May 2023 · 11 mos, Bengaluru, Karnataka, India, • Spearheaded user acquisition, engagement, and retention initiatives, driving significant user adoption in India and international markets\. • Collaborated with product and analytics teams to enhance user growth strategies, contributing to \~1M user growth in Brazil\. • Executed multi\-channel organic growth campaigns that boosted global product awareness and improved retention rates in India\.

Brand Partnerships Manager at MyGate, Dec 2021 \- Jun 2022 · 7 mos, Ahmedabad, Gujarat, India, Managed customized marketing and branding campaigns for LG, Honda, Jawa, Infra\. Market, Skoda, Ratnaafin, etc\. generating a revenue of 10L\+ Development of marketing & content strategy to meet the objectives of brand campaigns Building on consumer insights, RWAs curation & feedback to optimize and measure the campaigns effectively Onboarding brands from across platforms, developing partnerships with agencies, and executing brand campaigns PAN India

Assistant Marketing Manager at ModRoof, Aug 2020 \- Nov 2021 · 1 yr 4 mos, Ahmedabad, Gujarat, India, Achieved better brand visibility & product awareness for the two brands Modroof & ASMA Developed creative collaterals, and managed marketing activities across digital/offline channels\. Lead generation, client acquisition & B2B/B2C client management contributing to 1 crore annual revenue Developed partnerships with Banks & NGOs for easy financing and improved onboarding Managed sales team & collaborated with product & operations team improving on product features and better user experience

## Education

Cohort 13, GrowthX®

Master of Business Administration \- MBA, Marketing/Finance, B\.K\. School of Professional and Management Studies

[View the original profile](https://tal.club/meet/mihir-2)

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