Headline

Building for UPSC aspirants at b & k Co. | Product & Growth Operator | GrowthX Alum | Previously - NewsBytes/DevBytes, Koo App, MyGate, ModRoof, Reliance Communications

About

With over five years of experience across product strategy, growth, and marketing, I am passionate about creating impactful solutions that address real user needs. As the Founding Product & Operations Lead at b and k Co., I focus on designing innovative products that transform the UPSC preparation space. Guided by a mission to empower aspirants, I leverage research-driven insights and collaborate with cross-functional teams to deliver user-centric solutions that align with organizational goals and drive meaningful outcomes. At b and k Co., I spearhead product exploration initiatives, identifying key pain points through structured research and collaboration with the UI/UX team. By refining and validating product concepts with UPSC mentors and aspirants, our team has defined core features and prototypes that resonate with our target audience. Currently, we are prioritizing high-impact solutions with clear execution plans to drive transformative change in the educational tech domain.

Location

Mumbai

AI stack

gemini

openai

perplexity

replit

Work experience

Founding Product & Operations Lead at b and k Co., Jan 2025 - Present · 1 yr 6 mos, New York, United States, • Spearheaded product discovery initiatives for UPSC aspirants through user research and rapid prototyping. • Defined product scope and user flows, transforming concepts into low-cost prototypes for early validation. • Conducted continuous user interviews to identify behavioral patterns and product gaps, refining product direction. • Recruited and coordinated a cross-functional team, implementing structured reporting and tracking systems.

Product Strategy & Growth at Elysium Labs (NewsBytes & DevBytes), Jun 2023 - Dec 2024 · 1 yr 7 mos, Gurugram, Haryana, India

Senior Growth Associate at Koo, Jul 2022 - May 2023 · 11 mos, Bengaluru, Karnataka, India, • Spearheaded user acquisition, engagement, and retention initiatives, driving significant user adoption in India and international markets. • Collaborated with product and analytics teams to enhance user growth strategies, contributing to ~1M user growth in Brazil. • Executed multi-channel organic growth campaigns that boosted global product awareness and improved retention rates in India.

Brand Partnerships Manager at MyGate, Dec 2021 - Jun 2022 · 7 mos, Ahmedabad, Gujarat, India, Managed customized marketing and branding campaigns for LG, Honda, Jawa, Infra. Market, Skoda, Ratnaafin, etc. generating a revenue of 10L+ Development of marketing & content strategy to meet the objectives of brand campaigns Building on consumer insights, RWAs curation & feedback to optimize and measure the campaigns effectively Onboarding brands from across platforms, developing partnerships with agencies, and executing brand campaigns PAN India

Assistant Marketing Manager at ModRoof, Aug 2020 - Nov 2021 · 1 yr 4 mos, Ahmedabad, Gujarat, India, Achieved better brand visibility & product awareness for the two brands Modroof & ASMA Developed creative collaterals, and managed marketing activities across digital/offline channels. Lead generation, client acquisition & B2B/B2C client management contributing to 1 crore annual revenue Developed partnerships with Banks & NGOs for easy financing and improved onboarding Managed sales team & collaborated with product & operations team improving on product features and better user experience

Education

Cohort 13, GrowthX®

Master of Business Administration - MBA, Marketing/Finance, B.K. School of Professional and Management Studies