---
title: "Mihica Bakre - Growth Marketing Lead in Bengaluru | Tal"
description: "Meet Mihica Bakre, Growth Marketing Lead @ StampMyVisa l Ex-Truva, Dentsu, Schbang based in Bengaluru. AI stack includes claude code, claude, and deepseek."
image: "https://tal.club/meet/mihica/share-image"
---

# Mihica Bakre on Tal

## Headline

Growth Marketing Lead @ StampMyVisa l Ex\-Truva, Dentsu, Schbang

## About

Mihica builds growth strategies to scale brands without inflating CAC\. She is a growth marketer with 6\+ years of experience across B2B SaaS, PropTech, BFSI and Higher Education\. She has built 0 → 1 marketing functions twice, managed a team of 6 and consistently made data\-backed marketing decisions\. She had full\-funnel ownership in all her lead roles \(Strategy → creative execution\)\. She's achieved these business outcomes end\-to\-end: \- Cut CPQL from ₹21K to ₹8K in 30 days in Real estate Marketing\. \- Grew Instagram from 800 to 10K followers while preserving buying intent, taking DM enquiries from 2/day to 30\+/day\. \- Drove 100 visa orders in M1 at StampMyVisa by streamlining sales for existing leads first, without spending a single rupee in marketing\. \- Lifted on\-campus engagement by 40% at Coventry University\. \- Increased blog traffic by 20% in 6 months through an SEO build\.

## Location

Bengaluru

## AI stack

claude code

claude

deepseek

gemini

lovable

meta

metaai

midjourney

perplexity

Adobe Firefly

Canva Magic Studio

ChatGPT

ChatGPT Images

Fathom

Figma Make

Granola

Wispr Flow

## Work experience

Growth Marketing Lead at StampMyVisa, Feb 2026 \- Present · 6 mos, Bengaluru, Karnataka, India, \- Grew Average Order Value coming from Meta & Webinar Channels by 5x in 6 months\. \- Generated revenue from ₹0 to ₹1\.42L in the first 60 days through Meta Ads and Webinars\. \- Scaled the acquisition engine from 1 to 6 active channels in 90 days without inflating CAC\.

Assistant Brand Manager at Truva, Apr 2025 \- Feb 2026 · 11 mos, Mumbai, Maharashtra, India, \- Drove a 10% increase in buyer visits to Truva homes by building insight\-driven lead nurturing journeys across WhatsApp, Email, and SMS\. \- Achieved a consistent 3–4% CTR on 30\+ Paid Media Ads, outperforming typical real estate benchmarks in India \(\~1–2%\), while optimising CPL from ₹21K to ₹8K in 3 weeks\. \- Boosted direct organic website searches by 40% through brand ads for ToFu\. \- Reduced CAC by increasing daily organic social lead enquiries from 2/day to 15\+/day\. \- Grew the IG community from 800 to 5\.5K followers in 60 days\.

Marketing Manager \(Head campus \- Coventry\) at Coventry University, May 2024 \- Mar 2025 · 11 mos, Hybrid, \- Achieved 40% higher on\-campus student engagement solely through content\. \- Achieved an 84\.9% surge in impressions and 147\.2% growth in video engagement, driving higher student enquiries on social channels, college career fairs and website during peak enrollment periods\. \- Increased organic reach by 25% and peer\-to\-peer shares by 11%, strengthening digital brand equity and improving consideration stage awareness\.

Marketing Assistant \(Scarborough campus\) at Coventry University, Dec 2022 \- May 2024 · 1 yr 6 mos, On\-site

Marketing Consultant at Miraculum, Aug 2022 \- May 2023 · 10 mos, Remote, ROLE: Strategizing a ranking\-up SEO strategy, determining a lead generating digital promotion route, creating engagement\-based content, optimizing ongoing campaign & monitoring progress, strategizing way forward, auditing set processes quarterly\. ACHIEVEMENTS: • Pitched and won the brand’s marketing account to revitalize multiple advertising fronts globally\. • Shaped media channels & piloted marketing strategies for business development in US, UK and India markets\. • Established influencer marketing routes for over 5 video user testimonials monthly\.

Marketing & Sales Manager at Dheemi Aanch, Mar 2021 \- Sep 2021 · 7 mos, Mumbai, Maharashtra, India, ROLE: Strategizing online marketing activity & driving awareness\. Establishing design, palette, tonality, target market, content pegs & brand persona & generating sale online as well as offline sales\. ACHIEVEMENTS: • Kickstarted marketing channels & drove social media engagement from scratch bagging over 100 followers in the first month\. • Below are the links to some topical content samples\. • Determined content pegs & assigned them pun\-intended titles by modifying English phrases\. • Piloted end\-to\-end social media creation single\-handedly\.

## Education

MSc Marketing, Marketing, Nottingham Business School, Nottingham Trent University

Bachelor of Arts \- BA, Philosophy, Mumbai University Mumbai

[View the original profile](https://tal.club/meet/mihica)

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