Headline

Growth Marketing Lead @ StampMyVisa l Ex-Truva, Dentsu, Schbang

About

Mihica builds growth strategies to scale brands without inflating CAC. She is a growth marketer with 6+ years of experience across B2B SaaS, PropTech, BFSI and Higher Education. She has built 0 → 1 marketing functions twice, managed a team of 6 and consistently made data-backed marketing decisions. She had full-funnel ownership in all her lead roles (Strategy → creative execution). She's achieved these business outcomes end-to-end: - Cut CPQL from ₹21K to ₹8K in 30 days in Real estate Marketing. - Grew Instagram from 800 to 10K followers while preserving buying intent, taking DM enquiries from 2/day to 30+/day. - Drove 100 visa orders in M1 at StampMyVisa by streamlining sales for existing leads first, without spending a single rupee in marketing. - Lifted on-campus engagement by 40% at Coventry University. - Increased blog traffic by 20% in 6 months through an SEO build.

Location

Bengaluru

AI stack

claude code

claude

deepseek

gemini

lovable

meta

metaai

midjourney

perplexity

Adobe Firefly

Canva Magic Studio

ChatGPT

ChatGPT Images

Fathom

Figma Make

Granola

Wispr Flow

Work experience

Growth Marketing Lead at StampMyVisa, Feb 2026 - Present · 6 mos, Bengaluru, Karnataka, India, - Grew Average Order Value coming from Meta & Webinar Channels by 5x in 6 months. - Generated revenue from ₹0 to ₹1.42L in the first 60 days through Meta Ads and Webinars. - Scaled the acquisition engine from 1 to 6 active channels in 90 days without inflating CAC.

Assistant Brand Manager at Truva, Apr 2025 - Feb 2026 · 11 mos, Mumbai, Maharashtra, India, - Drove a 10% increase in buyer visits to Truva homes by building insight-driven lead nurturing journeys across WhatsApp, Email, and SMS. - Achieved a consistent 3–4% CTR on 30+ Paid Media Ads, outperforming typical real estate benchmarks in India (~1–2%), while optimising CPL from ₹21K to ₹8K in 3 weeks. - Boosted direct organic website searches by 40% through brand ads for ToFu. - Reduced CAC by increasing daily organic social lead enquiries from 2/day to 15+/day. - Grew the IG community from 800 to 5.5K followers in 60 days.

Marketing Manager (Head campus - Coventry) at Coventry University, May 2024 - Mar 2025 · 11 mos, Hybrid, - Achieved 40% higher on-campus student engagement solely through content. - Achieved an 84.9% surge in impressions and 147.2% growth in video engagement, driving higher student enquiries on social channels, college career fairs and website during peak enrollment periods. - Increased organic reach by 25% and peer-to-peer shares by 11%, strengthening digital brand equity and improving consideration stage awareness.

Marketing Assistant (Scarborough campus) at Coventry University, Dec 2022 - May 2024 · 1 yr 6 mos, On-site

Marketing Consultant at Miraculum, Aug 2022 - May 2023 · 10 mos, Remote, ROLE: Strategizing a ranking-up SEO strategy, determining a lead generating digital promotion route, creating engagement-based content, optimizing ongoing campaign & monitoring progress, strategizing way forward, auditing set processes quarterly. ACHIEVEMENTS: • Pitched and won the brand’s marketing account to revitalize multiple advertising fronts globally. • Shaped media channels & piloted marketing strategies for business development in US, UK and India markets. • Established influencer marketing routes for over 5 video user testimonials monthly.

Marketing & Sales Manager at Dheemi Aanch, Mar 2021 - Sep 2021 · 7 mos, Mumbai, Maharashtra, India, ROLE: Strategizing online marketing activity & driving awareness. Establishing design, palette, tonality, target market, content pegs & brand persona & generating sale online as well as offline sales. ACHIEVEMENTS: • Kickstarted marketing channels & drove social media engagement from scratch bagging over 100 followers in the first month. • Below are the links to some topical content samples. • Determined content pegs & assigned them pun-intended titles by modifying English phrases. • Piloted end-to-end social media creation single-handedly.

Education

MSc Marketing, Marketing, Nottingham Business School, Nottingham Trent University

Bachelor of Arts - BA, Philosophy, Mumbai University Mumbai