---
title: "Merlin Ferrao - Senior Business Analyst in Mumbai | Tal"
description: "Meet Merlin Ferrao, Operational Excellence & Data Management Leader | Automation | Analytics | Strategy | Performance Optimization7+ Years. based in Mumbai. AI stack includes antigravity, claude, and codex."
image: "https://tal.club/meet/merlin-strahan-ferrao/share-image"
---

# Merlin Ferrao on Tal

## Headline

Operational Excellence & Data Management Leader \| Automation \| Analytics \| Strategy \| Performance Optimization7\+ Years\.

## Location

Mumbai

## AI stack

antigravity

claude

codex

gemini

github copilot

kimi

## Work experience

Senior Business Analyst at Pure Magic IT Services, Jul 2025 \- Present · 1 y 3 mo, Remote

Assistant manager Business Excellence at Servify, Apr 2024 \- Jun 2025 · 1 yr 3 mos

Senior Business Specialist at Servify, Jan 2022 \- Oct 2024 · 2 y 9 mo, Mumbai, • Defining the business rules and set a process for reconciliation\. • Create the document for the requirements of the business, Analysis, Customer research • Solving the partner issues, Providing Onboarding training to sales owners • Analyzing reconciliations to identify potential financial risk • Documenting the root cause and discrepancies and generating the reports based on department • Collaborating with the Data Science team to create the Daily Sales which could be sent to the Internal and External stakeholders according to the requirement of the projects

Senior Ad Operations at Tata Consultancy Services, Oct 2019 \- Dec 2021 · 2 yrs 3 mos, Mumbai Metropolitan Region, • Provide support in day to day co\-ordination of ad operations • Scheduled 5 to 6 channels • Reconciled Pervious transmitted Schedules • Manged day to day relationships with channel partners • Ensure all commercials had key number allocated for playout management\. • Placed all sponsorship bookings and assisted with campaign management\. • Provided general administrative support • Reconciling Daily Monthly • Running, Preparing & Analyzing Reports\. • Analyzing Contract\. • Maintaining Files & Records of work, productivity\. • Training to New Team Members and providing them with updates\. • Assisting to other Team Members for smooth flow of work\.

Business Analyst at LocationGuru Solutions, May 2019 \- Aug 2019 · 4 mos, Mumbai Metropolitan Region, •Responsible for potential lead generation by understanding business workflow and competitive analysis\. • Product management with experience in requirement gathering, onsite product demo, setup and training • Experience in Report and Dashboard generation aligning to business requirement\. • Responsible for coordinating Project timelines for review meetings using Project Management Software • Provide input into product development in terms of process workflows, feature addition and UAT • Document preparation in context to SOW, RFP formatting and Presentations • Team Training for new product adoption and Coordinate activities among different departments Reporting Authority \- CEO, Vice President, Head \- Global Sales

Global Operation Officer at Konica Minolta Marketing Services, Jan 2018 \- May 2019 · 1 yr 5 mos, Mumbai, Maharashtra, India, Analytical and reporting Maintain dialogue with suppliers to ensure invoices comply with specifications Report collation and dissemination\. Suggest and assist in implementation of new and improved processes Liaise and interact with all Konica Minolta Marketing services teams Data entry and management Report collation and dissemination\. Ensure robust compliance of procurement activities\.

## Education

Master of Business Administration \(MBA\), Marketing/operations, Rustomjee Business School

Bachelor Management Studies, Bachelor Management Studies, Shankar Narayan college

[View the original profile](https://tal.club/meet/merlin-strahan-ferrao)

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