Headline

Paid Media Architecture | Performance Engineering | Creator-Led Arbitrage | Ad Ops | Systematic Growth | CS Engineer

About

Marketing is usually a guess but I prefer it to be a calculation. I treat growth as a systems engineering challenge rather than a creative whim. My approach is built on a simple premise: the most effective digital strategy is just the shortest distance between technical architecture and a change in human behavior. At Kofluence, I’m over the idea of influencers as "digital billboards." Instead, I architect frameworks that treat the creator economy as a high-density data source. I build compounding paid media loops within the Meta ecosystem, turning authentic creator signals into cold, hard performance assets. If it doesn't scale and it isn't measurable, it's just noise. My background at Buzz and Chatter involved managing high-stakes portfolios where "good enough" wasn't an option. I used predictive analytics to force sentiment shifts and drive action, specializing in omnichannel systems that actually talk to each other. 8+ years of ignoring the hype and optimizing for the signal.

Location

India

AI stack

claude

codex

hermes agent

langchain

meta

notebooklm

Work experience

Ad Operations Manager at Kofluence, Mar 2026 - Present · 6 mos

Senior Project Coordinator at Buzz & Chatter, Aug 2021 - Feb 2026 · 4 yrs 7 mos, Chennai

Senior Analyst at I-PAC (Indian Political Action Committee), Jun 2020 - Jul 2021 · 1 yr 2 mos, On-site

Founder at FANTAZTiC, Nov 2018 - Mar 2020 · 1 yr 5 mos

Full Stack Engineer at Freelancer, Mar 2018 - Mar 2020 · 2 yrs 1 mo

Education

Bachelor of Technology - BTech, SRM Institute of Science and Technology (SRMIST)

SSVM Institutions