Headline

magicpin | Brand Growth & Monetization | Campaign Strategy | Analytics & Funnel Optimization

About

Hi, I'm Mehul. I work at magicpin, helping leading F&B brands drive growth, monetization, and customer demand through data-driven strategies. I'm curious about growth, product, consumer behavior, and the endless puzzle of figuring out what makes people click, order, and come back again. I enjoy diving into data, running experiments, and solving messy business problems that rarely come with instruction manuals. Outside of work, I enjoy practicing martial arts, exploring new ideas, and learning from different experiences. I’m driven by curiosity and a constant desire to grow and improve. Always happy to connect with people who enjoy building things, learning constantly, and asking "why?" one more time than everyone else.

Location

New Delhi

AI stack

claude

deepseek

gemini

meta

notion

openai

Work experience

Account Manager at magicpin, Jun 2025 - Present · 1 yr 4 mos, Gurgaon, • Managed growth and monetization for 80+ restaurant brands, driving visibility, demand generation, and revenue growth across the platform. • Scaled weekly views from 22M to 33M+ and increased orders to 6,300+ per week through targeted promotions, offer optimization, and funnel improvements. • Planned and executed growth campaigns including BOGO offers, flash sales, CRM activations, and banner placements to improve conversion and customer retention. • Analyzed business and funnel metrics to identify growth opportunities, contributing to conversion rate improvements from 0.4% to 0.7%. • Collaborated with operations, product, and brand teams to resolve delivery and catalog issues, recovering lost demand and improving customer experience. • Drove monetization initiatives and ad partnerships, contributing significantly to monthly platform and partner revenue.

Account Manager Intern at magicpin, Mar 2025 - May 2025 · 3 mos, Gurugram, Haryana, India, • Managed a portfolio of 15+ F&B brands, supporting campaign execution, growth planning, and partner relationship management. • Generated ₹5L+ in ad sales and onboarded 8+ brands onto advertising solutions, expanding monetization opportunities. • Conducted competitor benchmarking, campaign analysis, and market research to identify growth opportunities for partner brands. • Built dashboards and performance reports to track views, clicks, orders, and campaign effectiveness. • Assisted in A/B testing and promotional strategy initiatives, contributing to 25%+ campaign growth across managed accounts. • Worked closely with senior stakeholders to present insights and recommendations, helping drive a 10x increase in cross-sell adoption.

Education

Bachelor's In Business Administration, Business Administration and Management, General, Maharaja Surajmal Institute

Class XII, Bharti Public School - India