Headline

Senior Content & Brand Strategist | Enterprise Messaging & Positioning Architecture | Building Narrative Infrastructure

About

I build narrative infrastructure for enterprise brands — the positioning architecture, messaging hierarchies, and language systems that survive stakeholder scrutiny, legal review, and real-world implementation. 8+ years across Enterprise SaaS, FinTech, HealthTech, and B2B environments. Currently driving content strategy and development in a global technology brand's marketing lab — cross-functional content operations across a 100+ member team spanning design, video, martech, and editorial. What I do: The foundational work that makes everything else possible. Positioning that doesn't collapse in the first stakeholder meeting. Messaging that scales across teams. Content systems that maintain quality as volume increases — including in AI-accelerated environments. Full-stack capability: I architect messaging systems and also write the campaign copy, UX microcopy, executive content, and video scripts. Background in English literature, broadcast journalism, and theatre — the work has rhythm, attention to subtext, and a persistent question: will this hold when it's tested? Where I go deep: → Brand positioning & messaging architecture → Content strategy & editorial systems at enterprise scale → CXO ghostwriting & executive thought leadership → Personal brand strategy & positioning → AI-integrated content workflows & editorial governance → Stakeholder navigation & reviewer-proof messaging → Audience & buyer intelligence mapped to business objectives Industries: Enterprise SaaS, FinTech, HealthTech, BFSI, Engineering Brands I've worked across: Salesforce, PayU, Apollo 24|7, Abbott, HomeCredit Building MHR AFRZ — a narrative strategy practice. Open to senior strategic roles and consulting engagements globally. Let's connect if you're navigating complex positioning, scaling content operations, or building messaging that must survive scrutiny.

Location

New Delhi

AI stack

antigravity

opencode

claudecode

Work experience

Senior Content Strategist at Omnicom Production, Mar 2025 - Present · 1 yr 6 mos, India, Drive content strategy and development for a leading global technology brand's marketing initiatives, delivering 150+ strategic assets per quarter aligned with campaign, product, and digital experience objectives across persona-based audience segments. Partner with global stakeholders across multiple business units within a 100+ member cross-functional team — spanning content, design, video, martech, and operations — to implement messaging and drive demand generation. Translate complex product capabilities into compelling narratives across video scripts, campaign collateral, long-form editorial, event content, and thought leadership. Drive brand voice and messaging consistency across all content outputs. Train new joiners in a 30-person content team. Contribute to editorial governance improvements, quality frameworks, and AI enablement initiatives while scaling output across concurrent global projects.

Founder & Narrative Strategist at mhr afrz, Feb 2025 - Present · 1 yr 7 mos, Building a narrative strategy practice focused on the structural layer that makes content work — positioning architecture, messaging systems, and editorial frameworks for complex B2B brands. Services span brand positioning, content strategy, CXO ghostwriting, and AI-governed content workflows. See mhr afrz for methodology, thinking, and offerings.

Assistant Manager — UX Copywriter at Apollo 24|7, Oct 2024 - Mar 2025 · 6 mos, India, Crafted CRM and UX copy across 100+ screens and flows for Apollo 24|7's web and mobile platforms, including copy for new verticals such as health credit cards and health insurance. Developed and maintained a comprehensive communication style guide ensuring brand consistency across all digital touchpoints. Collaborated with SEO, design, and product teams to align content with user journey mapping and personalisation strategies. Converted complex product information into accessible microcopy to reduce user friction across customer journeys.

Assistant Manager - Content at PayU, Nov 2022 - Aug 2024 · 1 yr 10 mos, Gurgaon India, Led end-to-end content strategy and development across SEO, interactive media, social, and email channels. Increased newsletter engagement by 2X through targeted optimisations. Managed a consumer education campaign on digital safety in partnership with the Reserve Bank of India. Produced CXO thought leadership content for marquee events including Global Fintech Fest and AWS Summit. Ghostwrote executive articles and keynote materials. Shot and directed video content featuring PayU subject matter experts and CXOs — scripted, storyboarded, and managed end-to-end video production. Managed agency relationships for AI-powered content creation, video production, and social content, plus freelancers for editorial. Developed brand narratives and content initiatives during PayU's strategic rebranding, ensuring messaging consistency across all channels and stakeholder communications.

Senior Content Specialist at Scatter, Apr 2021 - Nov 2022 · 1 yr 8 mos, Delhi, India, Strategised and executed editorial calendars for Salesforce India's blog — spanning thought leadership, whitepapers, infographics, and e-books. Enhanced executive branding by ghostwriting LinkedIn content for Salesforce India's CXO and conducting CXO interviews for thought leadership narratives across the enterprise tech community. Created new revenue streams by repurposing webinars, reports, and product guides into social media content for topical marketing campaigns. Produced storytelling-based HealthTech content for Abbott India's corporate newsroom and technical content for Alfanar (UAE-based engineering and infrastructure). Crafted the Annual Shareholder's Report for Nippon India Mutual Funds. Built and managed a curated network of 50+ freelancers (from a pool of 1,000+), training writers, editors, and journalists to deliver technical and branded content at scale.

Content Specialist at Scatter, May 2019 - Mar 2021 · 1 yr 11 mos, Delhi, India, Managed multimedia content production for HomeCredit India — blogs, animated films, and interactive content modules focused on financial literacy and consumer education. Developed blog and website content for ICICI HFC, Aditya Birla Health Insurance, Salesken, MG Motor India, and Ford India. Conducted expert interviews and produced editorial content for My Gold Guide, the consumer publication of the World Gold Council.

Education

Postgraduate Degree, Radio & TV Journalism (English), Indian Institute of Mass Communication, Delhi

Bachelor's degree, English Language and Literature, General, Delhi University