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Mehboob Bashir

AI,Martech, MDP, Measurement , Analytics ...for Marketing !!

Bengaluru

17+ years of work experience

Kyndryl
Aug 20215 yrs 2 mosPresent

Bangalore Urban, Karnataka, India

IBM india pvt ltd
Jul 20192 yrs 2 mosAug 2021

IBM India Private Limited
Aug 20162 yrs 11 mosJun 2019

IBM India Private Limited
Jun 20151 yr 2 mosJul 2016

Bengaluru Area, India

Drive,Own end to end Portfolio Marketing function for System BU.Key activities Include: Analyses point of synergies based on Cohorts. Proficiency Dimension, Path to Proficiency for systems offering across various Industries led campaign and leverages those from system POV. Involved in applying insights into buyer behaviors (cohort groups) to design and orchestrate market-facing buying journeys and optimize buyer experiences. Apply knowledge of the concepts of client discovery, learning, evaluation, purchasing and retention patterns. Develop data-driven approaches to identifying and targeting groups of buyers that share common statistical characteristics and buying behaviors. Deftly developing Digital, Social, Demand Generation Measurement structure and KPI Recommendations
IBM India Private Limited
Jul 20122 yrs 11 mosMay 2015

Drive end to end/advanced analytics project for Industry Marketing Segment. Key activities Included: Conceive,Design,Develop and Execute marketing analytics and Optimization projects. Developing predictive/advanced analytics model as as solution based approach to a market challenge. Advanced analytics per and post campaign and events
Symphony Marketing Solutions/Genpact
Sep 20073 yrsAug 2010

Bangalore

Analytical Consulting Role for Pespico Client. Key activities Included: Panel analyses like Brand Switching, New-Lost-Retained, Demographics and Heavy-Medium-Light etc. Efficiently delivered recurring (like key performance indicators, dash boards etc.) and ad-hoc report/analysis requests accurately and on-time, by gaining expertise in the proprietary tools of IRI. Provided insights on the business aspects and help the clients take tactical and strategic decisions to preempt the competition.

Mehboob’s AI Stack

ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot

Education

Master of Business Administration (MBA), Marketing

Alliance Business Academy

20042 yrs2006
Burn Hall School

Burn Hall School

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Headline

AI,Martech, MDP, Measurement , Analytics ...for Marketing !!

About

Marketing professional with 18+ year of experience, .Expertise in Martech, data, AI, analytics & Marketing optimization,Market Intelligence & Portfolio Marketing .Leader who listens, thrives in collaborating with diversely talented team members and integrates their divergent thoughts, opinions and perspectives into meaningful action.Open, accessible communication style coupled with professional and constructive interpersonal skills

Location

Bengaluru

AI stack

ChatGPT

Microsoft Copilot

Work experience

Marketing Technology & Insights Lead at Kyndryl, Aug 2021 - Present · 5 yrs 2 mos, Bangalore Urban, Karnataka, India

Leader- Analytics and Data India and South Asia at IBM india pvt ltd, Jul 2019 - Aug 2021 · 2 yrs 2 mos

Data Driven Marketing Lead- AP Digital Center at IBM India Private Limited, Aug 2016 - Jun 2019 · 2 yrs 11 mos

Portfilio Marketing Manager-Systems BU at IBM India Private Limited, Jun 2015 - Jul 2016 · 1 yr 2 mos, Bengaluru Area, India, Drive,Own end to end Portfolio Marketing function for System BU.Key activities Include: Analyses point of synergies based on Cohorts. Proficiency Dimension, Path to Proficiency for systems offering across various Industries led campaign and leverages those from system POV. Involved in applying insights into buyer behaviors (cohort groups) to design and orchestrate market-facing buying journeys and optimize buyer experiences. Apply knowledge of the concepts of client discovery, learning, evaluation, purchasing and retention patterns. Develop data-driven approaches to identifying and targeting groups of buyers that share common statistical characteristics and buying behaviors. Deftly developing Digital, Social, Demand Generation Measurement structure and KPI Recommendations

Senior Marketing Operations Strategist-Marketing Analytics at IBM India Private Limited, Jul 2012 - May 2015 · 2 yrs 11 mos, Drive end to end/advanced analytics project for Industry Marketing Segment. Key activities Included: Conceive,Design,Develop and Execute marketing analytics and Optimization projects. Developing predictive/advanced analytics model as as solution based approach to a market challenge. Advanced analytics per and post campaign and events

Sr Consultant at Symphony Marketing Solutions/Genpact, Sep 2007 - Aug 2010 · 3 yrs, Bangalore, Analytical Consulting Role for Pespico Client. Key activities Included: Panel analyses like Brand Switching, New-Lost-Retained, Demographics and Heavy-Medium-Light etc. Efficiently delivered recurring (like key performance indicators, dash boards etc.) and ad-hoc report/analysis requests accurately and on-time, by gaining expertise in the proprietary tools of IRI. Provided insights on the business aspects and help the clients take tactical and strategic decisions to preempt the competition.

Education

Master of Business Administration (MBA), Marketing, Alliance Business Academy

Burn Hall School