Headline

Performance Marketing Manager @ Techademy - Growth Marketer | Meta & Google ads | Ex - Masai, Team Pumpkin

About

Welcome to my LinkedIn profile! I'm Meghana, a results-driven Performance Marketer passionate about driving business growth through strategic marketing initiatives. With a keen eye for data-driven optimization and a creative mindset, I specialize in developing and executing performance marketing campaigns that deliver exceptional results. 🎯 Expertise: ✅ Performance Marketing Strategy: I excel in developing comprehensive performance marketing strategies that align with business objectives, leveraging various channels to maximize ROI and drive measurable results. ✅ Digital Advertising: I have a proven track record of creating and managing successful digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, ensuring precise targeting, compelling ad creative, and efficient budget allocation. ✅ Conversion Rate Optimization: My analytical mindset enables me to identify conversion bottlenecks and implement effective optimization strategies to improve website performance, enhance user experience, and increase overall conversion rates. ✅ Data Analysis & Insights: I have a knack for turning raw data into actionable insights. By leveraging analytics tools and conducting in-depth performance analysis, I continuously refine campaigns, optimize targeting, and uncover growth opportunities. ✅ A/B Testing & Experimentation: I believe in the power of experimentation. I meticulously conduct A/B tests to evaluate different marketing approaches, landing pages, ad copy, and CTAs, ensuring continuous improvement and higher campaign effectiveness. 🏆 Achievements: 🥇 Increased ROAS (Return on Ad Spend) by 95% within a 6-month period for a leading e-commerce brand, resulting in a substantial revenue boost. 🥇 Implemented a targeted remarketing campaign that yielded a conversion uplift of 90%, re-engaging dormant customers and driving repeat purchases. 🥇 Orchestrated a successful influencer marketing initiative, resulting in 100% increase in brand awareness and social media engagement. Looking forward to connecting with fellow marketing professionals, industry leaders, and like-minded individuals!

Location

Bengaluru

AI stack

ChatGPT Images

Work experience

Performance Marketing Manager at TECHADEMY, Aug 2026 - Present · 4 mos, Bengaluru, Karnataka, India

Associate Manager - Performance Marketing at Masai, Jul 2025 - Aug 2026 · 1 yr 2 mos, Handled a ₹5 Crore monthly paid media budget across Google Ads and Meta Ads for EdTech performance campaigns. Drove ~45k bookings per month at an average CPA (CPB) of ₹1,200, ensuring efficient funnel optimization and growth. Improved CTR and CRO through continuous A/B testing of creatives, audiences, and bidding strategies. Collaborated with cross-functional teams to align digital marketing strategy with business objectives. Built expertise in scaling high-budget PPC campaigns while maximizing ROAS.

Associate - Performance Marketing at Team Pumpkin, Jun 2024 - Jun 2025 · 1 yr 1 mo, Executed SEM, paid search, and social campaigns for Mamypoko Pants, increasing brand awareness and driving a 25% uplift in Flipkart & Amazon searches/sales. Delivered lead generation campaigns for Apollo Hospitals and influencer-driven service businesses, improving customer acquisition efficiency. Managed Google Shopping and Meta Ads campaigns for Plum (e-commerce), executing full-funnel strategies (TOFU, MOFU, BOFU) to increase sales. Optimized retargeting campaigns and CRO tactics to strengthen lower-funnel performance. Increased engagement and followers through campaign optimization and targeted digital marketing strategies.

Intern - Performance Marketing at Webenza, Feb 2024 - May 2024 · 4 mos, Assisted in Google Search (SEM) and Display Ads campaign execution, ensuring proper setup and tracking. Prepared campaign reporting dashboards and performed ad creative analysis to enhance performance. Supported client decks and presentations with data-driven insights on CTR, ROAS, and CPA. Gained foundational hands-on experience in PPC management, funnel strategy, and performance marketing execution.

Education

Bachelor of Computer Science, K.L.E. Society's S. Nijalingappa College (KLE SNC), Bengaluru