Headline

Global brand marketing leader with 10+ years building brands at enterprise scale (Microsoft, Autodesk) and D2C speed (Aura Studio), the rare combination of strategic clarity and founder-level execution.

About

I build brands people feel, discover, and return to. Over the past 10 years I've led brand marketing across some of the world's most recognisable tech companies Microsoft and Autodesk and across some of the most dynamic markets in the world: India, APAC, and EMEA. At Microsoft, I launched India's Instagram presence from zero to 10.3K organic followers in 12 months, directed a campaign that reached 19M+ views, and won the SAMMIES Award for Best Use of Content Marketing. At Autodesk (Singapore), I was appointed Global Brand Marketing Head at 29 — the youngest in the entire APAC team — and drove a 25% engagement lift across the region. I specialise in: → Brand strategy and narrative development → Social media and content at scale (organic + paid) → Cross-regional campaign management (APAC, EMEA, India) → GTM playbooks and partner marketing → Building marketing functions from scratch Outside my corporate career, I founded Aura Studio, a demi-fine jewelry brand I've scaled to 8 figures revenue in annual revenue with zero ad spend. It's taught me more about brand-market fit, consumer psychology, and what makes people actually buy than any course or conference ever could. I bring that commercial instinct to every marketing role I take. I'm currently open to Brand Marketing Director/Manager roles at ambitious companies where brand isn't just a support function it's a growth driver. 📩 meghaanand.10@gmail.com | Open to conversations

Location

Delhi

AI stack

codex

cursor

claudecode

Work experience

Founder and CEO at SHOP AURA STUDIO, Aug 2023 - Present · 3 yrs 1 mo, New Delhi, Delhi, India, I started AURA because I was tired of jewelry that couldn’t keep up with me. Silver tarnished. Cheap jewelry gave me rashes. Solid gold was out of reach. So I built a brand for women who wanted jewelry they could actually live in: → Stainless steel base → 18K gold plating → Waterproof, hypoallergenic, tarnish-free From 0 to 100+ pop-ups, I’ve: • Designed collections based on customer feedback (Crystalline series → launched new colors because people asked). • Built Aura’s bold, modern visual identity that gets us recognized at events before I even introduce the brand. • Sold at pop-ups, kiosks, and now online — experimenting, failing, iterating, and building trust one order at a time. • Grown a community that doesn’t just wear jewelry they wear the Aura. This isn’t just a jewelry label. It’s my blueprint for building a first-gen D2C brand from scratch. Check us out at www.shopaurastudio.in

Partner Marketing Manager, APAC at Microsoft, Nov 2024 - Oct 2025 · 1 yr, Remote, A role way out of my comfort zone, on a different team, but within the ecosystem I've literally thrived in and learnt everything about brand marketing. It was quite event-led and gave me wonderful opportunities to travel domestically for events. Majorly orchestrated to-partner, through partner and partner skilling programs and did a lot of events for Microsoft Technology partners. Key skills that I picked up here: Networking and Event led marketing ( majorly focussed towards growing the business pipeline) It was a short stint but a beautiful one :)

Brand Marketing & Social Media Head - APAC/EMEA at Autodesk, Oct 2022 - Aug 2023 · 11 mos, Singapore, Singapore, At Autodesk, I learnt what it means to run content at scale across APAC and EMEA, with big budgets and bigger goals. • Led social media content strategy that drove a 25% jump in engagement + brand awareness across two regions. • Managed $96K paid social campaigns in APAC — testing formats, optimising creatives, and proving how performance + brand can work together. • Collaborated with global + regional teams to keep messaging consistent while making it relevant locally. • Built evergreen content calendars that gave structure to how Autodesk showed up online — not just campaign bursts, but steady presence. Lesson I carried forward: consistency wins. Whether you’re Autodesk or Aura, showing up with clear, relatable content builds trust over time.

Marketing Communications Manager, GitHub at Microsoft, Mar 2021 - Sep 2022 · 1 yr 7 mos, Haryana, India, At Microsoft, I learnt how to drive campaigns that don’t just look good, but deliver measurable impact across global markets. • Shaped brand consistency: worked with global + regional teams to ensure every asset — from social copy to event banners — carried the same message, no matter the market. • Orchestrated campaigns end-to-end: collaborated with cross-functional teams and agencies to move from strategy → creative → distribution seamlessly. • Scaled event reach digitally: amplified launches like GitHub Constellation beyond the event hall — driving visibility, engagement, and conversations online that lasted long after the event ended. The value I took forward: clarity and consistency win trust. Whether you’re Microsoft or a first-gen startup, your message has to cut through noise, stay human, and reach the right people at the right time.

Social Media Marketing Consultant at UNDP, Jun 2019 - Jun 2019 · 1 mo, Delhi, India, Consulted the UNEP team for digital amplification of World Environment Day 2020 virtual campaign. Led the digital reporting.

Program Manager, Microsoft India at Microsoft, May 2019 - Mar 2021 · 1 yr 11 mos, Gurugram, Haryana, India, This role gave me a front-row seat to how global brands build relevance in local markets — and how strategy + storytelling can scale impact. • Led social amplification for marquee campaigns: → Satya Nadella’s India visit (Feb 2020): 280K livestream views, 3M+ social impressions, 52K engagements across organic + paid + programmatic + TV. → Microsoft India’s first Holiday Film (Dec 2020): 19M+ views, 280K+ engagements, featured in Brand Equity, Social Samosa, Adgully, Brand Wagon. • Built new platforms from scratch: launched Microsoft India’s Instagram in 2019 → scaled to 10.3K organic followers in just one year, creating a new storytelling channel for the brand. • Content innovation: designed + ran #TeteATech, an award-winning campaign (SAMMIES 2020, Best Use of Content Marketing) that brought Microsoft leaders closer to audiences through authentic conversations. • Social intelligence: set up social listening + digital reporting frameworks that informed campaigns across Microsoft India’s key business priorities. The takeaway I carry today: whether it’s a global giant or a bootstrapped startup, the formula is the same — clarity in messaging, consistency in distribution, and campaigns that connect with people at a human level.

Education

Master's degree, Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor’s Degree, Electronics and Communications Engineering, SRM IST Chennai