Business Analyst @Zepto

Bengaluru

Ahmedabad, Gujarat, India


Bachelor of Technology - BTech, Computer Science
Vellore Institute of Technology
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Bengaluru
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Business Analyst at Zepto, Sep 2025 - Present · 1 yr 3 mos, Bengaluru, Business Analyst working across AdOps, Sales and Partnerships. • Building and refining audience cohorts for campaign targeting • Campaign performance, funnel and post-campaign analysis • Sales and partnership analytics, dashboards and data support • SQL/Python workflows, automation and cross-functional data integrations
Intern at Ocius Technologies LLP, Sep 2023 - Feb 2024 · 6 mos, Ahmedabad, Gujarat, India, Enhanced a client management system by optimizing its front-end performance, code quality, and user experience. 🔹 Decreased page load time by 30% by implementing modern JavaScript optimizations like code splitting and lazy loading. 🔹 Reduced code duplication by over 20% by refactoring legacy code into modular, reusable React components and Hooks. 🔹 Developed responsive UI with React.js, integrated RESTful APIs, and collaborated within an Agile (Scrum) team using JIRA and Git.
Bachelor of Technology - BTech, Computer Science, Vellore Institute of Technology