Headline

Producer @ Zynga | Driving Player Engagement and Retention

About

With a strong foundation in animation and interactive technology from Arena Animation, I have built an extensive career in the gaming industry. Over the years, I’ve honed my skills in live operations management, player engagement strategies, cross-functional collaboration, and data-driven decision-making. My journey has included roles such as Game Producer and User Acquisition Manager, where I’ve led end-to-end feature delivery and optimized performance across platforms like Google, iOS, and Amazon. Currently at Zynga as a producer since 2023, I focus on creating high-quality gaming experiences that resonate with players worldwide. Zynga is a global leader in interactive entertainment committed to connecting people through games. With a diverse portfolio of popular game franchises downloaded more than 10 billion times across over 175 countries and regions, Zynga delivers innovative social gaming experiences to players everywhere. From iconic titles like Words With Friends™ to Wizard of Oz Slots Casino™, our mission is to make playing games an everyday habit by blending accessibility with creativity. Contact me if you’d like to learn more about our work or explore exciting opportunities within Zynga’s dynamic world!

Location

Bengaluru

AI stack

claude code

gemini

notebooklm

perplexity

ChatGPT

Gamma

Work experience

Producer at Zynga, Apr 2024 - Present · 2 yrs 7 mos, On-site, Own end‑to‑end production for a multi‑title live‑service portfolio ~$8M annual revenue Operate at Senior Producer scope: roadmap & OKR ownership, live‑ops strategy, feature delivery, vendor strategy, and cross‑functional leadership across Design, Eng, Art, QA, Data, UA, ASO, Licensing, and Webstore. Deliver ~90–100% on‑time content releases (machines, features, events) despite roadmap changes, attrition, and constrained bandwidth. Drive DAU and installs above plan ~7% higher installs vs. forecast and contribute to positive EBITDA vs. plan through coordinated live‑ops. Lead AI‑enabled and in‑house production workflows; reduced art vendor costs by ~40% and enabled ~50% lower FY27 outsourcing forecast while planning to ship ~25% more machines. Optimised machine production time from ~22 days to ~7 days via tighter Art collaboration and process changes. Define and maintain multi‑quarter roadmaps in Smartsheet/Jira aligned to OKRs, revenue plans, and platform opportunities. Coordinate distributed teams across time zones to deliver integrated releases; proactively identify risks and escalate with clear mitigation options. Own LQA planning and localisation scope by market; ensure timely delivery of platform and regulatory compliance items. Partner with ASO/UA to plan event cards, store assets, and featuring windows that drive DAU and install uplift. Introduce production templates, cost trackers, and operational reports that improve visibility and decision‑making. Mentor production interns and newer team members; actively training a new producer and a production member to scale ownership.

Associate Producer at Zynga, Feb 2023 - Mar 2024 · 1 yr 2 mos, Hybrid

Associate Game Producer at PlaySimple Games, May 2022 - Jan 2023 · 9 mos, Bengaluru, Karnataka, India, Runs day-to-day team production operations The team has a predictable planning process Tracks and communicates progress to stakeholders and the rest of the team. End-to-end feature delivery and tracking. Managing the production cycle for Crossword Explorer and PSPN an internal player network. Working closely with Product Managers and Game Designers. Initiating meetings and sprints Tracking releases with Excel Sheets and Monday Board. Creating and managing Roadmaps by generating a Gantt chart.

User Acquisition Manager at TheAppGuruz, Dec 2020 - Dec 2021 · 1 yr 1 mo, Rajkot, Gujarat, India, Drive and optimize global mobile marketing campaigns across Google, Facebook, Insta and other Non - programmatic networks. Understand and utilize ad attribution and tracking with mobile measurement partners.(e.g. Google Play Console, Firebase, Game Analytics, Admost) Identify targeting segmentation and creative solutions to improve acquisition performance. Partner with cross-functional teams to deliver on joint KPIs.

Game Producer at TheAppGuruz, Sep 2017 - May 2022 · 4 yrs 9 mos, Rajkot, Gujarat, India, Prioritize tasks, set deadlines, and track deliverables to ensure project goals are met on time. (Indian Cooking Star) Established processes, standards & pipeline for content creation. Ability to deconstruct and analyze mobile game mechanics. Knowledge of Game Design, Game Balancing, Monetization, and Analytics. Analyzed data, surveys, player behavior & user experience. Experience with Live Operations. Scheduling, Resource Allocation, and Creating Roadmaps. Working with a cross-functional team to pull off the complete project. Leading Scrum sprints and stand up meetings. Handling Game Development Life Cycle (GDLC) from an idea to a published game. Continuously observing and improving processes of a development cycle. Managing teams, Planning, Organizing, Monitoring, Evaluation, and Sprint handling.

Game Artist (2D/3D) at TheAppGuruz, Sep 2014 - Jan 2017 · 2 yrs 5 mos, Rajkot Area, India, -2D/3d Game graphics design. -CGI Lighting (V-ray) -Modeling, texturing, lighting, rigging, environment setup, UI design.

Graphic Artist at Freebird App Studio LLP, May 2013 - Aug 2014 · 1 yr 4 mos, Rajkot, Gujarat, India, Game graphics, Stationary design, Multimedia design, Social media posts, Catalogues, and Posters Design.

Education

AAIP, Animation, Interactive Technology, Video Graphics and Special Effects, arena animation