Headline

Snitch | PVH Corp | Myntra | NIFT Delhi

About

NIFT Delhi graduate with over 3+ years experience in Merchandising and Retail Category Management, specialising in the Menswear Apparel Industry. Expertise in building and expanding retail, optimising product assortments, enhancing strategies and driving sales growth.

Location

Delhi

AI stack

claude code

claude

github copilot

openai

ChatGPT

Work experience

Assistant Manager at SNITCH, Apr 2024 - Present · 2 yrs 8 mos, Bangalore Urban, Karnataka, India

Assistant Manager at Tommy Hilfiger, Jul 2022 - Jun 2024 · 2 yrs, Bengaluru, Karnataka, India, -- Handling Men's Denim and Sportswear divisions of Tommy Hilfiger both contributing to 39% of the overall brand’s value business. -- Strategising and handling merchandising functions like OTB Planning, Season Allocation, Replenishments, End of Season Sale and in-season management to derive business value and Sell Throughs. -- Working closely with cross functional teams and formulating the right category and size mix for stores, basis their upcoming season budget and past performances. -- Monitoring competitor performances and conducting on field store visits to understand the customer requirements and implement them in future buys and allocations. -- In Season Stock Management while continuously monitoring and maintaining healthy retail KPIs with adequate replenishments, stock densities and display capacities for over200 pan India stores. Handling and coordinating with the store teams on regular basis to understand and rectify the bottle necks faced. -- Analysing fortnightly sales reports to identify the slow movers and provide corrective proposals as well as identifying potential growth markets. ADDITIONAL RESPONSIBILITES:- -- Solely handling discounted store business (12 stores, appx. 4cr) for the brand across all categories. Responsible for store’s target achievements, continuous and timely allocation and replenishment basis their performance in order to liquidate old season merchandise. -- Worked closely with Visual merchandising and Projects team son store layouting and formulating optimum display capacities across categories.

Management Trainee at Tommy Hilfiger, Sep 2021 - Dec 2023 · 2 yrs 4 mos, Bengaluru, Karnataka, India

Category Manager at Myntra, Jan 2021 - Apr 2021 · 4 mos, Bengaluru, Karnataka, India, -- Worked with Mynta’s private label brands, Moda Rapido andHere & Now. -- Gained a good understanding of the Vorta software to generate top seller range and cluster view for handover drops. -- Rectifying high return and replenishment style for top categories. -- Worked with business head for identifying the big players of the Indian kidswear industry to study their assortment mixes and brand positioning on different ecommerce websites and helping the private labels introduce their kids wear categories.

E-commerce at Tommy Hilfiger, Nov 2020 - Dec 2020 · 2 mos, Bengaluru, Karnataka, India, -- Understanding Tommy Hilfiger’s performance on different E-Commerce platforms. -- Analysing Tommy Hilfiger’s performance on Ajio since its inception. -- Competition Mapping, gap analysis and SWOT matrix.

Merchandising Assistant at RAGNIK EXPORTS PRIVATE LIMITED, Nov 2020 - Nov 2020 · 1 mo, Gurgaon, Gained hands on experience of women apparel production and functioning of an export house.

Education

Masters of Fashion management, Fashion Merchandising, National Institute of Fashion Technology Delhi

Bachelor of Commerce - BCom honours, Business/Commerce, General, Atma Ram Sanatan Dharma College