---
title: "Medha Arora - Associate Manager - Pricing Strategy and Revenue Management in Bengaluru | Tal"
description: "Meet Medha Arora, Pricing strategy at Klook || Ex-UrbanCompany, Swiggy Instamart based in Bengaluru. AI stack includes claude, gemini, and notion."
image: "https://tal.club/meet/medha-arora/share-image"
---

# Medha Arora on Tal

## Headline

Pricing strategy at Klook \|\| Ex\-UrbanCompany, Swiggy Instamart

## About

Category management, pricing, growth, and the occasional fire fighting exercise Over the last few years, work has involved scaling categories, launching new offerings, optimising pricing, improving margins, and solving operational challenges across consumer internet businesses including Urban Company, Swiggy Instamart, and Klook Most roles have sat somewhere between strategy and execution \- identifying opportunities, building a plan, and working across teams to make it happen

## Location

Bengaluru

## AI stack

claude

gemini

notion

openai

Canva Magic Studio

ChatGPT

## Work experience

Associate Manager \- Pricing Strategy and Revenue Management at Klook, Jun 2025 \- Present · 1 yr 4 mos, Gurugram, Led pricing strategy for Klook’s largest vertical across 1,000\+ destinations and 500K\+ activities, driving revenue growth through 1,500\+ A/B tests, dynamic pricing initiatives, and automation enhancements that improved competitiveness and conversion

Assistant Manager \- Category at Instamart, Jul 2024 \- Jun 2025 · 1 yr, Bengaluru, Owned P&L and category growth for Instant Foods, managing ₹25Cr\+ in business across 90\+ brands, delivering 30% growth, ₹1\.5Cr monthly revenue expansion, and 2% margin improvement through strategic sourcing and portfolio expansion

Category Manager II \- Central at Urban Company, Jul 2023 \- Jun 2024 · 1 yr, Bengaluru, Drove end to end category growth for Laser Hair Reduction & Nails Studio, spanning customer journey, pricing, conversion optimization, inside sales, and operational scale up, delivering double digit revenue and conversion growth

Category Manager \- Central at Urban Company, Aug 2022 \- Jul 2023 · 1 yr, Led category expansion and supply growth initiatives, increasing NPS from \~53 to 60\+, driving 20% revenue growth through new portfolio launches, and onboarding 40\+ professionals to unlock ₹86L\+ incremental GMV

Business Development Associate at Urban Company, Aug 2021 \- Aug 2022 · 1 yr 1 mo, Delhi, Owned strategic operations workstreams across supply and service delivery, leading a 15\+ member team, improving NPS by 10 points within 45 days, and building operating frameworks to manage 1,000\+ professionals at scale

## Education

Bcom\(hons\), Accounting and Finance, Ramanujan College

High School Diploma, Commerce, Delhi Public School Gurgaon, Sector 45

[View the original profile](https://tal.club/meet/medha-arora)

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