Headline

Marketing & AdTech Leader | Brand Strategy · Programmatic · AI-Powered Campaigns | Ex-Googler | Publicis Groupe | Open to Manager / AVP Roles

About

I build marketing systems that scale - combining data, creativity, and AI to drive measurable brand and performance outcomes. With 7+ years across Google, Publicis Groupe, and high-growth digital agencies, I've led end-to-end campaigns spanning programmatic, paid social, search, and omnichannel brand strategy - serving global and regional clients across FMCG, tech, and e-commerce verticals. At Publicis Groupe, I manage multi-channel media strategies, oversee campaign execution across AdTech and MarTech stacks, and partner with cross-functional teams to deliver integrated marketing solutions. My approach is always rooted in audience intelligence, platform expertise, and a sharp focus on ROI. What sets me apart: → Deep platform expertise: Google Ads, DV360, Meta, and programmatic ecosystems → AI fluency: applying Generative AI tools to streamline briefs, creative iteration, and reporting workflows → Brand + performance balance: I think in full-funnel - from brand awareness to conversion → Leadership: managed teams and client relationships across agency and tech environments. Certifications include Meta Certified Media Buying Professional, Google-certified platforms, and Publicis Generative AI Ethics - keeping me at the leading edge of where the industry is heading. I'm actively exploring Manager and AVP-level opportunities in Marketing, Advertising, Branding, and AI-integrated marketing roles - in Dubai, the GCC, or remote/hybrid setups globally. Let's connect if you're building something great. • Total media spend managed (e.g. ₹102 Cr / $10.8M)

Location

Dubai

AI stack

anthropic apis

claude code

deepseek

gemini

notebooklm

notion

Work experience

Associate Manager at Publicis Groupe, Aug 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India, → Lead integrated media strategy and campaign planning across paid search, programmatic, and paid social channels for a portfolio of EMEA & NA regional and global clients. → Manage end-to-end campaign lifecycle — from brief interpretation and media planning to execution, optimization, and performance reporting — on budgets of [$22M]. → Drive adoption of Generative AI tools within the team to accelerate creative briefing, audience segmentation, and reporting workflows, reducing turnaround time by [15% - 20%]. → Collaborate with client servicing, creative, and data science teams to deliver cohesive, full-funnel brand and performance campaigns aligned to client KPIs. → Mentor junior team members across AdTech platforms, contributing to a high-performing, skills-forward team culture within Publicis Groupe's media practice.

Senior Manager at Valueleaf Services (India) Pvt. Ltd., May 2023 - Aug 2023 · 4 mos, On-site, → Directed digital advertising strategy for performance-focused client mandates spanning Google Ads, Meta, and programmatic inventory across mobile and desktop. → Led a team of 12 media specialists, setting campaign priorities, reviewing performance, and coaching the team on platform best practices and optimization techniques. → Delivered 32% improvement in client campaign ROAS through data-driven bidding strategy revisions and precision audience segmentation refinements. → Managed client relationships across 16 active accounts, serving as the primary strategic point of contact for senior stakeholders.

Team Lead (Google Advertising Platforms) at Valueleaf Services (India) Pvt. Ltd., Jan 2023 - May 2023 · 5 mos, Banglore, → Owned Google Ads platform strategy across Search, Display, YouTube, and App campaigns for a roster of 6 active clients. → Established team SOPs for campaign setup, QA, and weekly reporting — improving team output efficiency and reducing error rates across the board. → Identified and acted on optimization opportunities that contributed to a 34% reduction in client CPAs within 4 months of taking on the lead role.

Senior Associate at Google, Apr 2022 - Jan 2023 · 10 mos, Hyderabad, Telangana, India, → Embedded within Google's advertising solutions team, supporting advertisers and agency partners in maximizing performance across Search, Display, and YouTube platforms. → Consulted with 200+ advertiser accounts on media strategy, campaign structure, and measurement frameworks — driving adoption of Google's AI-powered Smart Bidding solutions. → Managed vendor relationships and collaborated cross-functionally to resolve escalations, ensure platform compliance, and deliver best-in-class client experience. → Contributed to internal knowledge-sharing initiatives, training peers on emerging Google Ads features, platform updates, and product launches.

Senior Consultant at MarketStar India (Regalix), May 2021 - Apr 2022 · 1 yr, Hyderabad, Telangana, India, → Provided strategic digital advertising consultancy to SME and enterprise clients, specializing in Search, App Campaigns, Display, and performance-led media planning. → Served as a trusted advisor to clients navigating Google Ads ecosystem changes, translating complex platform updates into actionable campaign adjustments. → Consistently met and exceeded quarterly targets for client satisfaction and account health metrics across a portfolio of 100+ accounts.

Assistant Manager at Evergreen Polymers - India, Jun 2019 - May 2021 · 2 yrs, Tiruvalla, Kerala, India, → Managed administrative and operational functions, developing foundational leadership, vendor management, and cross-functional coordination capabilities. → Led process improvement initiatives that enhanced team productivity and operational efficiency within the organization.

Education

Bachelor of Business Administration - BBA, SRI SATYA SAI UNIVERSITY OF TECHNOLOGY & MEDICAL SCIENCES, SEHORE

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Sri Sathya Sai Baba University, Bhopal

Public links

github: https://github.com/mmebin23