---
title: "Mayur Natarajan - Brand Manager in Bengaluru | Tal"
description: "Meet Mayur Natarajan, Category & Brand Marketing. Art of Living Faculty. Long Distance Runner based in Bengaluru. AI stack includes antigravity, opencode, and claudecode."
image: "https://tal.club/meet/mayur-natarajan/share-image"
---

# Mayur Natarajan on Tal

## Headline

Category & Brand Marketing\. Art of Living Faculty\. Long Distance Runner

## About

Marcom & Brand Manager \| 10\+ Years of Growth & Learning \- Century Real Estate Holdings \(Current\) Led brand strategy and marketing initiatives\. Achieved ₹400\+ Cr in revenue last FY through effective launch and sustenance campaigns\. \- Aster RV Hospital \(Previous\) Established and led Marketing Communications from inception\. Oversaw Digital, PR, Community Engagement, and CSR\. Launched the Basic Life Support program, pivoting to an e\-BLS model during COVID\-19 to train 500\+ students\. \- Broadvision Perspectives\(Previous\) Enhanced employer branding for clients such as Mahindra, Reliance, Raymond, Maruti, Abbott, and Kellogg’s\. Developed 50\+ business case studies, engaging over 5,000 students across 25 business schools\. A strategic marketer driven by innovation, impactful storytelling, and measurable growth\.

## Location

Bengaluru

## AI stack

antigravity

opencode

claudecode

## Work experience

Brand Manager at Century Real Estate Holdings Pvt Ltd, Apr 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Faculty at The Art of Living, Nov 2021 \- Present · 4 yrs 10 mos

Deputy Manager at Century Real Estate Holdings Pvt Ltd, Sep 2022 \- Mar 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Managing the Luxury, residential & Plotted Developments portfolios • Evaluating product, TG, micro\-market, and price trends • GTM strategy • Media and launch planning as per AOP • Marketing Communications \- Print, Online, BTL, Radio • Event activations • Project Management

Assistant Manager\- Marketing Communications & Branding at Aster Hospitals, Bangalore, Apr 2022 \- Aug 2022 · 5 mos, Bengaluru, Karnataka, India

Senior Executive\- Marketing Communication at Aster Hospitals, Bangalore, Apr 2019 \- Mar 2022 · 3 yrs, Bengaluru, Karnataka, India, Brand Management\- Managing the Hospital brand and communication both internally as well as externally Community Engagements\- Organising neighbourhood events focusing on brand awareness including Clinical promotions among other events\. Advertising & Promotions\- ATB, Digital & BTL Promotion of the hospital infrastructure and its CoEs Public Relations\- Managing the PR of the entire unit and its doctors including profile stories, trending articles, unique case performance & testimonials Vendor Management\- Managing various partner agencies including creative, PR, digital & event agencies\. Digital Marketing\- Liaising with the Digital agency for activities pertaining to the SEO, SMO and managing our presence on social media

Brand Manager at Carpediem, Dec 2018 \- Mar 2019 · 4 mos, Bangalore, India, In this short stint, worked on the digital campaign for Dozee\. The employer branding campaign for Texas Instruments and blogs/ social media for Carpediem\! Worked on a promotional video for a business award campaign for serial investor brand 'True North'\.

Senior Employer Brand Consultant at Broadvision Perspectives, Feb 2017 \- Sep 2018 · 1 yr 8 mos, Bangalore, A leadership role in the consulting business with more power to project manage and exercise control over decisions\.

Employer Brand Consultant at Broadvision Perspectives, Apr 2015 \- Feb 2017 · 1 yr 11 mos, Bangalore, An experienced branding professional, I have had an insightful work experience at Broadvision\. The journey has been mutually beneficial and has led me to grow as a person too\. Stepped in as a talented right brain oriented MBA graduate over 3 years ago\. Stepping out as a mature, classy, experienced leader in brand campaigns having led a lot of campaigns for corporate clients having ensured successful completion and client delight\.

## Education

Advanced Certification in Digital Marketing and Branding, MICA \| The School of Ideas

Master of Business Administration \(MBA\), Marketing, Sri Sri University FMS

[View the original profile](https://tal.club/meet/mayur-natarajan)

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