Mayur Natarajan profile photo 1 on Tal

Mayur Natarajan

Category & Brand Marketing. Art of Living Faculty. Long Distance Runner

Bengaluru

11+ years of work experience

Century Real Estate Holdings Pvt Ltd
Apr 20251 yr 5 mosPresent

Bengaluru, Karnataka, India

The Art of Living
Nov 20214 yrs 10 mosPresent

Century Real Estate Holdings Pvt Ltd
Sep 20222 yrs 7 mosMar 2025

Bengaluru, Karnataka, India

Managing the Luxury, residential & Plotted Developments portfolios • Evaluating product, TG, micro-market, and price trends • GTM strategy • Media and launch planning as per AOP • Marketing Communications - Print, Online, BTL, Radio • Event activations • Project Management
Aster Hospitals, Bangalore
Apr 20225 mosAug 2022

Bengaluru, Karnataka, India

Aster Hospitals, Bangalore
Apr 20193 yrsMar 2022

Bengaluru, Karnataka, India

Brand Management- Managing the Hospital brand and communication both internally as well as externally Community Engagements- Organising neighbourhood events focusing on brand awareness including Clinical promotions among other events. Advertising & Promotions- ATB, Digital & BTL Promotion of the hospital infrastructure and its CoEs Public Relations- Managing the PR of the entire unit and its doctors including profile stories, trending articles, unique case performance & testimonials Vendor Management- Managing various partner agencies including creative, PR, digital & event agencies. Digital Marketing- Liaising with the Digital agency for activities pertaining to the SEO, SMO and managing our presence on social media
Carpediem
Dec 20184 mosMar 2019

Bangalore, India

In this short stint, worked on the digital campaign for Dozee. The employer branding campaign for Texas Instruments and blogs/ social media for Carpediem! Worked on a promotional video for a business award campaign for serial investor brand 'True North'.
Broadvision Perspectives
Feb 20171 yr 8 mosSep 2018

Bangalore

A leadership role in the consulting business with more power to project manage and exercise control over decisions.
Broadvision Perspectives
Apr 20151 yr 11 mosFeb 2017

Bangalore

An experienced branding professional, I have had an insightful work experience at Broadvision. The journey has been mutually beneficial and has led me to grow as a person too. Stepped in as a talented right brain oriented MBA graduate over 3 years ago. Stepping out as a mature, classy, experienced leader in brand campaigns having led a lot of campaigns for corporate clients having ensured successful completion and client delight.

Mayur’s AI Stack

antigravity
antigravity
opencode
opencode
claudecode
claudecode

Education

MICA | The School of Ideas

Advanced Certification in Digital Marketing and Branding

MICA | The School of Ideas

20211 yr2022

Master of Business Administration (MBA), Marketing

Sri Sri University FMS

20132 yrs2015

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Headline

Category & Brand Marketing. Art of Living Faculty. Long Distance Runner

About

Marcom & Brand Manager | 10+ Years of Growth & Learning - Century Real Estate Holdings (Current) Led brand strategy and marketing initiatives. Achieved ₹400+ Cr in revenue last FY through effective launch and sustenance campaigns. - Aster RV Hospital (Previous) Established and led Marketing Communications from inception. Oversaw Digital, PR, Community Engagement, and CSR. Launched the Basic Life Support program, pivoting to an e-BLS model during COVID-19 to train 500+ students. - Broadvision Perspectives(Previous) Enhanced employer branding for clients such as Mahindra, Reliance, Raymond, Maruti, Abbott, and Kellogg’s. Developed 50+ business case studies, engaging over 5,000 students across 25 business schools. A strategic marketer driven by innovation, impactful storytelling, and measurable growth.

Location

Bengaluru

AI stack

antigravity

opencode

claudecode

Work experience

Brand Manager at Century Real Estate Holdings Pvt Ltd, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Faculty at The Art of Living, Nov 2021 - Present · 4 yrs 10 mos

Deputy Manager at Century Real Estate Holdings Pvt Ltd, Sep 2022 - Mar 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Managing the Luxury, residential & Plotted Developments portfolios • Evaluating product, TG, micro-market, and price trends • GTM strategy • Media and launch planning as per AOP • Marketing Communications - Print, Online, BTL, Radio • Event activations • Project Management

Assistant Manager- Marketing Communications & Branding at Aster Hospitals, Bangalore, Apr 2022 - Aug 2022 · 5 mos, Bengaluru, Karnataka, India

Senior Executive- Marketing Communication at Aster Hospitals, Bangalore, Apr 2019 - Mar 2022 · 3 yrs, Bengaluru, Karnataka, India, Brand Management- Managing the Hospital brand and communication both internally as well as externally Community Engagements- Organising neighbourhood events focusing on brand awareness including Clinical promotions among other events. Advertising & Promotions- ATB, Digital & BTL Promotion of the hospital infrastructure and its CoEs Public Relations- Managing the PR of the entire unit and its doctors including profile stories, trending articles, unique case performance & testimonials Vendor Management- Managing various partner agencies including creative, PR, digital & event agencies. Digital Marketing- Liaising with the Digital agency for activities pertaining to the SEO, SMO and managing our presence on social media

Brand Manager at Carpediem, Dec 2018 - Mar 2019 · 4 mos, Bangalore, India, In this short stint, worked on the digital campaign for Dozee. The employer branding campaign for Texas Instruments and blogs/ social media for Carpediem! Worked on a promotional video for a business award campaign for serial investor brand 'True North'.

Senior Employer Brand Consultant at Broadvision Perspectives, Feb 2017 - Sep 2018 · 1 yr 8 mos, Bangalore, A leadership role in the consulting business with more power to project manage and exercise control over decisions.

Employer Brand Consultant at Broadvision Perspectives, Apr 2015 - Feb 2017 · 1 yr 11 mos, Bangalore, An experienced branding professional, I have had an insightful work experience at Broadvision. The journey has been mutually beneficial and has led me to grow as a person too. Stepped in as a talented right brain oriented MBA graduate over 3 years ago. Stepping out as a mature, classy, experienced leader in brand campaigns having led a lot of campaigns for corporate clients having ensured successful completion and client delight.

Education

Advanced Certification in Digital Marketing and Branding, MICA | The School of Ideas

Master of Business Administration (MBA), Marketing, Sri Sri University FMS