Headline

Growth & Marketing | B2B + B2C | Scaled CoinSwitch to 20 M Users | Performance Marketing, CLM, Community & Influencer Growth | Fintech · Web3 · SaaS

About

Growth marketing leader with 10 years across B2B and B2C — fintech, crypto, Web3, and SaaS. I build growth engines from scratch: paid acquisition, lifecycle marketing, community, influencer programs, and referral loops. My work is rooted in data — every campaign measured against CAC, LTV, and payback period, every experiment shipped in weekly cycles. Career highlights: → Scaled CoinSwitch Kuber from 1M to 12M users in under 12 months, managing $3–5M monthly budgets across 50+ channels → Built and led a performance marketing team from 3 to 30 members → Executed large-scale campaigns around IPL, T20 World Cup, and ICC matches → Designed gamified acquisition and retention programs (leaderboards, referral engines, loyalty tiers) across multiple platforms → Deep experience in Google Ads, Meta Ads, CleverTap, programmatic, Telegram/Discord community building, and ABM Currently leading growth at TipRun, a global peer-to-peer cricket prediction market exchange — building distribution, analytics infrastructure, SEO, and community across 7 markets. Previously: Mudrex (Growth Lead), Bitgenix (Head of Marketing), Growth Consultant (PayTm, PhonePe, CoinSwitch, Lemonn), CoinSwitch Kuber (Senior Marketing Manager). Open to: Head of Growth, Head of Marketing, VP Growth roles in consumer tech, fintech, or Web3. Let's connect: mayukh.blr@gmail.com

Location

Bengaluru

AI stack

claude

codex

ChatGPT

Figma Make

Microsoft Copilot

Zapier

Work experience

Growth Marketing Consultant at Tiprun, Mar 2026 - Present · 8 mos, Leading end-to-end growth and marketing for a peer-to-peer cricket prediction market exchange (Arbitrum/USDC), targeting cricket-focused diaspora across UAE, UK, US, Canada, Singapore, and Australia. - Built multi-channel distribution across alternative Android stores (Aptoide, APKPure, Galaxy Store), Blockchain-Ads, and organic community channels - Developed Telegram bot, cricket-Twitter micro-influencer network, X Spaces during marquee matches, and reply-thread seeding strategy - Implemented PostHog analytics with full event dictionary and GTM architecture; diagnosed and resolved 75–89% funnel drop-off - Produced 20+ blog posts optimised for AI-visibility (GEO) and traditional SEO with FAQPage JSON-LD - Audited affiliate partner dataset, identified 65.8% fraud rate, produced suppression lists

Growth Specialist at Mudrex, Jan 2025 - Dec 2025 · 1 yr, Drove community growth, influencer partnerships and education initiatives supporting crypto futures adoption.

Growth Hacker at Mudrex, Jan 2025 - Nov 2025 · 11 mos, Greater Bengaluru Area, Owned full-funnel growth for India's leading crypto investment platform: acquisition, activation, trading frequency, and dormant user reactivation. - Designed gamified incentive structures (leaderboards, tiered rewards, loyalty programs) with ROI tracking per rupee spent - Built cohort-based retention campaigns on CleverTap segmented by lifecycle stage — reduced churn by 15%, lifted LTV by 20% - Ran continuous A/B experiments on onboarding flows, CRM journeys, and conversion funnels - Drove Telegram/Discord community growth, influencer partnerships, and content-driven education for futures trading adoption

Head of Marketing at BitGenix, Apr 2024 - Jan 2025 · 10 mos, Remote, Strategic Planning & Execution: Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, and engagement across multiple channels. Lead market research and competitive analysis to identify opportunities for growth in the crypto portfolio management space. Collaborate with product and sales teams to align marketing initiatives with business objectives and product launches. Brand Management: Oversee the development and management of the Bitgenix brand identity, ensuring consistent messaging and positioning across all platforms. Craft compelling value propositions and unique selling points (USPs) to differentiate Bitgenix in a competitive market. Digital Marketing: Manage and optimize digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing, to maximize ROI. Implement data-driven approaches to monitor campaign performance and adjust strategies for continuous improvement. Community Engagement: Build and nurture a strong community of users and investors through targeted outreach, events, and online platforms such as Twitter, Telegram, and Discord. Develop and execute community-driven initiatives like airdrops, bounty campaigns, and ambassador programs to increase user engagement and loyalty.

Growth Marketing consultant at Consultant, Apr 2023 - Mar 2024 · 1 yr, Remote, Designed and executed multi-channel growth campaigns, increasing user acquisition by up to 40% and improving retention rates for digital payment and crypto trading platforms. Segmented customer bases using behavioral and transactional data to deploy targeted outreach, resulting in a 25% lift in conversion rates and reduced CAC. Developed and optimized customer lifecycle marketing strategies, driving higher engagement and transaction frequency on mobile and web apps. Led A/B testing initiatives to refine messaging, product features, and user journeys, achieving a 20% increase in funnel efficiency. Collaborated with product, design, and analytics teams to launch new features and optimize onboarding flows, enhancing user experience and satisfaction. Ensured all campaigns adhered to industry regulations and best practices, maintaining trust and compliance in highly regulated fintech environments. Leveraged AI and ML-driven personalization to deliver tailored experiences, boosting engagement and loyalty. Managed strategic partnerships and influencer collaborations to expand reach and credibility in competitive markets.

Growth Consultant at PayTm, PhonePe, CoinSwitch, Lemonn, Bitgenix, Apr 2023 - Mar 2024 · 1 yr, Consulted across four consumer fintech platforms (B2B and B2C), designing multi-channel growth campaigns that increased user acquisition by up to 40%. Behavioural segmentation: Used transactional data to deploy targeted outreach via CleverTap and MoEngage — 25% conversion lift with measurable CAC reduction. Lifecycle marketing: Built end-to-end CLM journeys (onboarding → activation → retention → reactivation), improving funnel efficiency by 20%. Led A/B testing on messaging, product features, and user journeys across mobile and web. Managed influencer collaborations and strategic partnerships.

Education

Advanced program in data science, Indian Institute of Management, Calcutta

Master of Business Administration - MBA, Business Analytics, Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai