Headline

Strategy | Startups | Consumer Goods | D2C - Fashion and Brand Building | Marketplace Growth | Supply Chain | Consulting & Systems Design |

About

Over the last decade, I’ve worked across India and China, building supply chains, scaling marketplaces, and turning chaos into predictable systems. From setting up cross-border sourcing lines at Meesho and Hopscotch, to restructuring Freakins from a loss-making family brand into one of India’s fastest-growing Gen-Z D2C stories — I’ve lived every layer of a business: product, operations, sourcing, and customer experience. I work in first principles. When a system fails, I don’t look for a framework; I look for why the framework stopped working. My work spans: • Zero-to-One System Design: Taking scattered processes — inventory, supply chain, operations — and structuring them into lean, data-backed, repeatable engines. • Sourcing & Manufacturing Intelligence: Deep vendor development, QC systems, and process audits built from hands-on factory and ground experience. • Strategic Execution: Bridging strategy with execution through clarity, prioritization, and operational rigor. • Turnarounds & Scale: From Meesho’s early China ops to Freakins’ D2C rebirth, the common thread is taking uncertainty and shaping momentum.

Location

Mumbai

AI stack

codex

github copilot

grok

notion

ChatGPT

OpenAI Playground

Work experience

Head of Operations and Supply at FREAKINS, Nov 2023 - Oct 2025 · 2 yrs, Mumbai, Maharashtra, India, Built India's fastest-growing Gen-Z denim brand -- turning a legacy business into a modern, data-driven D2C machine.

Head of Operations at FREAKINS, Jun 2022 - Nov 2023 · 1 yr 6 mos, On-site

Sales & Operations at LikeMinds, Mar 2021 - Apr 2022 · 1 yr 2 mos, Gurugram, Haryana, India, Structured chaos into process — built the sales engine and early systems that powered a B2B SaaS community platform.

Category Head at WMall (BlitzScale Tech), Dec 2019 - Oct 2020 · 11 mos, Bengaluru, Karnataka, India, Scaled from instinct to metrics — owned P&L, led category expansion, and turned margins from red to green through operational precision.

Program Manager - International Expansion at Meesho, Nov 2018 - Dec 2019 · 1 yr 2 mos, Bengaluru, Karnataka, India, Set up Meesho’s cross-border sourcing from zero — building supply, logistics, and compliance lines across India–China.

Program Manager at Hopscotch.in, Apr 2017 - Nov 2018 · 1 yr 8 mos, Shenzhen, Guangdong, China

Operations Manager at Hopscotch.in, Oct 2016 - Apr 2017 · 7 mos, Mumbai, Maharashtra, India

Operations Analyst at Hopscotch.in, Dec 2015 - Oct 2016 · 11 mos, Mumbai Metropolitan Region

Education

Bachelor of Technology (BTech), Mechanical Engineering, National Institute of Technology Surat

12th, PCM, Modern Vidya Niketan, Faridabad