Headline

Marketing at Fam | Ex-Gullylabs

About

21, based in Delhi, with almost two years of experience in digital marketing, creator campaigns, and on-ground brand activations. Previously at Gully Labs, where I helped scale a homegrown sneaker brand through creator-led growth, events, and marketplace expansion. Now running my own creative studio, working with small to mid-sized brands on content that actually moves the needle: from strategy to production. My work sits at the intersection of culture, clarity, and execution: ideas that look good and actually move the business forward.

Location

New Delhi

AI stack

claude

meta

Work experience

Marketing at Fam, Sep 2026 - Present · 1 mo, Bengaluru, Karnataka, India

Co-Founder at Shid.works, Oct 2025 - Sep 2026 · 1 yr, Delhi, India, Shid.Works is a creative agency for brands that are tired of boring. We help D2C, F&B, and lifestyle brands build audiences that actually care, not just something that looks nice on a moodboard.

Brand & Partnerships at Gully Labs, Sep 2024 - Sep 2025 · 1 yr 1 mo, New Delhi, Delhi, India, Led initiatives across influencer marketing, content, and retail partnerships at Gully Labs. Drove campaigns reaching 10M+ people organically, and managed integrations with platforms including Myntra, AJIO, and Dawntown. Planned and executed brand activations, from smaller pop-ups to a collaborative event with Royal Enfield, growing both digital and on-ground brand presence

Marketing and Operations Intern at Woodsmen Mountain Whiskey, Apr 2024 - Aug 2024 · 5 mos, Delhi, India, Worked across marketing, design, events, and operations in a regulated, competitive alcohol market: • Marketing: Contributed to social media campaigns and content development • Design: Designed brand assets ranging from merchandise to billboards, some still live in Himachal Pradesh • Events: Organized and executed 10+ events, leading a team of three interns • Operations: Managed vendor relationships and took part in negotiations Gained cross-functional exposure to production constraints, vendor management, and marketing in a highly regulated industry.

Marketing Intern at Gully Labs, Oct 2023 - Jan 2024 · 4 mos, Gurugram, Haryana, India, Joined as one of the earliest team members, drawn to the sneaker and streetwear space. Ran PR and social media campaigns, and worked on early influencer marketing initiatives as the brand built out its creator partnerships. Got hands-on, early-stage startup exposure across marketing ops at a critical growth phase.

Education

Bachelor of Business Administration - BBA, Business/Commerce, General, Jagannath International Management School,Vasant Kunj