Headline

Growth Strategy at Noon | Ex-Bain | IIM Indore | NSIT

About

I’m a Product Strategy and Growth leader with experience scaling revenue, conversion, retention, and monetization across ecommerce, marketplaces, and consumer tech. Currently, I work at noon as a Growth Strategy Manager, where I lead product-led growth initiatives across categories and zones. I partner closely with product, design, commercial, and analytics teams to improve onsite discovery, CRO, funnel performance, user engagement, retention, and GMV through data-driven experimentation, customer insight, and execution. Previously, I was at Bain & Company, where I was fast-tracked to Project Leader and led strategy and analytics engagements across consumer, retail, and digital businesses. I managed teams, owned end-to-end problem solving, and worked with senior stakeholders to translate complex analysis into product, growth, and business strategy. My experience sits at the intersection of product strategy, growth, analytics, and execution with a strong focus on identifying user and business opportunities, prioritizing high-impact initiatives, and driving measurable outcomes across the customer funnel. Core strengths: • Product and growth strategy • Ecommerce and marketplace growth • Funnel optimization and conversion rate improvement • User lifecycle, retention, and monetization • Onsite discovery, merchandising, and personalization • Experimentation, analytics, and data-driven decision making • Cross-functional leadership and stakeholder management Tools: Google analytics, SQL, Python, Tableau, Power BI, Excel, R, Alteryx, Qualtrics, dashboards, and advanced analytics I enjoy building and scaling products and growth initiatives that solve real customer problems and create measurable business impact. Open to roles in Product Strategy, Growth Product, Product Operations, and Product Management across ecommerce, marketplaces, and consumer technology. Always open to meaningful conversations - feel free to reach out at mayanvkumar@gmail.com.

Location

New Delhi

AI stack

claude code

claude

gemini

metaai

openai

perplexity

Work experience

Growth Strategy Manager at noon, Nov 2024 - Present · 1 yr 11 mos, Gurgaon, GTM & Growth Strategy | Monetization | Product-Led Growth | Cross-Functional Leadership • Owned $35M+ GMV P&L, driving 30% growth through pricing, commissions and growth strategy. • Led KSA GTM, scaling the market to 500+ orders/day within 6 months. • Generated $300K+ revenue via strategic partnerships and built a B2B channel to AED 50K+ monthly GMV. • Improved funnel performance across 150K+ monthly visitors: +30% conversion, +35% CTR, +40% product views. • Shipped 50+ A/B tests, increasing ATC by 15% and checkout conversion by 30%. • Reduced CAC by 40% on $50K+ monthly spend while sustaining order growth. • Improved CRM engagement by 25%, productivity by 50%, and retention by 20%. • Drove cross-functional execution across Engineering, Design, Commercial and Operations to launch growth initiatives and improve customer experience.

Project Leader at Bain & Company, Apr 2023 - Nov 2024 · 1 yr 8 mos, Gurugram, Haryana, India, 1. Fast track promotion to Project Leader (12 Months early) | Consistently rated 'Very Strong' for 3 years 2. Partnered with CXOs to drive growth, GTM and customer experience strategies across 40+ engagements in 8+ industries for Fortune 500 clients; scaled the Visualization Centre of Excellence from 8 to 60+ members in 3.5 years; maintained 90+ NPS across engagements 3. Translated ambiguous, open-ended problems into structured strategy and analytical roadmaps, enabling faster, high-confidence decision-making 4. Partnered with clients and senior consultants to define problem statements, prioritize workstreams, and align analysis to decision needs 5. Built executive-ready insights and dashboards using Tableau, Power BI, and Looker Studio, supported by advanced Excel modeling 6. Leveraged Alteryx, SQL, and BigQuery to transform complex datasets into clear strategic narratives and actionable recommendations

Associate at Bain & Company, Apr 2021 - Mar 2023 · 2 yrs, Gurugram, Haryana, India

Summer Intern at Bain & Company, Apr 2020 - Jun 2020 · 3 mos, Gurugram, Haryana, India, • Awarded Pre-placement offer (2 out of 13 candidates) • Developed an inventory optimization tool that can be customized for client needs as part of the SCM Global Centre of Expertise • Leveraged Bain IP to incorporate demand propagation and multi sourcing on a 3-echelon supply network into the model • Increased scalability to 2 Million SKU units & researched future capabilities to integrate multi-echelon inventory optimization • Productized the inventory management tool by providing an interactive User Interface and a scalable modular structure

Business Analytics Intern at Lombardi Engineering Ltd., Jun 2018 - Jul 2018 · 2 mos, New Delhi Area, India, • Appreciated for predicting potential revenue gains worth crores of rupees in the tunnel sector by running predictive data analytics • Assisted in preparing live bid for an upcoming tunnel project by estimating financial costs of the logistics segment of the project

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

Bachelor's degree, Bachelor of Engineering, Netaji Subhas Institute of Technology