Headline

FMCG at Meesho | Ex - AVP @ Urban Company

About

Strategy and operations leader with 8+ years across Meesho, Urban Company, Udaan and Reliance, known for cracking ambiguous 0→1 problems and turning them into scalable, profitable category P&Ls. Track record spans defining right-to-win strategy for new categories, building branded-goods flywheels through selection and pricing, and running multi-city execution at scale — 100% YoY brand growth, 14-city expansion, and NPS turnarounds of 60+ points.

Location

Gurugram

AI stack

claude code

Work experience

Category Head (SBM) at Meesho, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, Leading branded FMCG

Associate Vice President at Urban Company, Jul 2024 - Jul 2025 · 1 yr 1 mo

General Manager at Urban Company, Jul 2022 - Jun 2024 · 2 yrs, Gurugram, Haryana, India

Senior Manager at Urban Company, Jan 2021 - Jun 2022 · 1 yr 6 mos, Gurugram, Haryana, India

Category Manager - Supply at udaan.com, Oct 2019 - Jan 2021 · 1 yr 4 mos, - Led 0-1 journey of supply and category p&l with direct ownership for F&V category - Led a team of buyers, ops executives & sales reps to ensure category supply and seller ops for 3 cities.

Manager at Reliance Industries Limited, 2018 - 2019 · 1 yr, Jamnagar, Gujarat, India

Education

Bachelors of Technology (B.Tech.), Materials Science & Metallurgical Engineering, Indian Institute of Technology, Roorkee