About
I’ve spent over four years diving deep into the world of email marketing, crafting campaigns that resonate with audiences across both B2B and B2C landscapes. Currently at Pegasystems, I’m fortunate to support global marketing efforts where I get to blend creativity with technology every day. My journey has taken me from developing high-performing campaigns for HP in EMEA through Zeta Global to mastering the intricacies of HTML/CSS email development and Salesforce Marketing Cloud. One of my proudest moments was leading a campaign that achieved a 35% increase in open rates while working at Zeta Global. It was thrilling to see how strategic planning combined with innovative design could drive such impactful results. I thrive on challenges like these—whether it’s automating complex workflows or ensuring flawless execution of multi-channel campaigns. Outside of work, I’m passionate about exploring new technologies and trends within digital marketing. I often find myself experimenting with different design techniques for my portfolio website (check it out: https://mayankdixit46.github.io/Myportfoliwebsite/). This not only keeps my skills sharp but also fuels my creativity when approaching client projects. I believe that collaboration is key in this industry. Working closely with cross-functional teams has taught me the value of diverse perspectives—something I cherish as it leads to richer ideas and better outcomes for our clients. My experience spans various industries, which gives me a unique lens through which I view challenges and opportunities alike. If you’re interested in discussing innovative email strategies or just want to connect over shared interests in digital marketing trends, feel free to reach out via email! Let’s chat about how we can create something amazing together. Skills: - Email Marketing - HTML/CSS Development - Salesforce Marketing Cloud - Campaign Automation - SQL
Work experience
Senior Email Marketing Specialist at Pegasystems, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India
Marketing Analyst at Pegasystems, Oct 2023 - Mar 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India
Senior Campaign Manager at Zeta Global, Apr 2023 - Sep 2023 · 6 mos, Hyderabad, Telangana, India
Associate campaign manager at Zeta Global, Jul 2021 - Apr 2023 · 1 yr 10 mos, Hyderabad, Telangana, India, Salesforce Marketing cloud, Email Development, template creation, Automation studio, SQL.
Technical Support Specialist at Kasplo, Mar 2021 - Jul 2021 · 5 mos, Handling the technical aspect of the emails such as Domain warmups, DNS, Enterprise data quality assurance.
Campaign Executive at Kasplo, Feb 2021 - Mar 2021 · 2 mos, Bangalore Urban, Karnataka, India
Education
Bachelor of Engineering - BE, Mechanical Engineering, Sri Krishna Institute of Technology, Bangalore
12th, PCMB, kendriya vidyalaya
