---
title: "Mayank Agarwal - Manager - Partnership & Growth in Bengaluru | Tal"
description: "Meet Mayank Agarwal, Partnerships & Growth | UPI | Cards | Mobile Banking based in Bengaluru. AI stack includes claude code, claude, and gemini. Explore public work links including github and youtube.com."
image: "https://tal.club/meet/mayank-agarwal-4/share-image"
---

# Mayank Agarwal on Tal

## Headline

Partnerships & Growth \| UPI \| Cards \| Mobile Banking

## About

I started my career in a rural Canara Bank branch\. That single posting taught me a hard truth: there is a massive gap between how financial products are built and what real customers actually need\. Everything I have built since has been about closing that gap\. Over the last 8 years, I have operated as an intrapreneur within a massive legacy enterprise, building agile, 0\-to\-1 growth engines for digital products serving a 130M\+ user base\. My approach is simple: convert complex banking products into frictionless value propositions, engineer activation loops backed by hard data, and structure co\-funded partnerships driven by mutual ROI \- never vanity metrics\. I don't just maintain scale; I build the mechanics that create it\. When I led the GTM for the ai1pe UPI app, we scaled to 1M users in 5 months\. We then added the next 1M in just 45 days\. Instead of relying on standard growth hacks, I mined internal payment data to identify a massive, untapped cohort \- existing bank customers transacting on competitor UPI apps \- and onboarded them through precision\-targeted campaigns\. For debit and credit card portfolios, I have engineered similar lifecycle campaigns that pushed new\-issuance activation rates as high as 62%\. Currently, I am sharpening my growth frameworks at GrowthX and building side projects to explore how AI integration can accelerate product lifecycle experiments\. I am looking to bring scale, compliance, extreme scrappiness, and full\-funnel lifecycle expertise to a high\-velocity growth or product marketing team\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

notion

openai

perplexity

## Work experience

Manager \- Partnership & Growth at Canara Bank, Jan 2018 \- Present · 8 yrs 9 mos, Bengaluru, Scaling user acquisition, activation, and lifecycle marketing across digital banking products for a 130M\+ customer base\. Focused on engineering MOV\-calibrated habit loops, lowering CAC, and structuring mutually profitable, co\-funded brand campaigns\. 0\-to\-1 GTM & Scale: Led the Go\-To\-Market strategy for the ai1Pe UPI app, scaling to 1M users in 5 months and acquiring the next 1M in 45 days by mining internal payment data to poach users from competitor apps\. Launched debit card campaigns, driving 15% issuance growth and achieving up to a 62% new\-card activation rate\. Data\-Driven User Acquisition: Authored custom SQL queries to identify high\-intent cohorts, shifting acquisition budgets from paid media to targeted partner distribution\. Consistently suppressed acquisition costs, including achieving an industry\-low ₹43 CAC \(vs\. ₹200\-500 benchmark\) on co\-branded campaigns\. Strategic Co\-Funded Partnerships: Managed 50\+ target\-gated pilots and growth campaigns annually across 20\+ concurrent brand partners \(Zomato, Big Basket, Domino’s\)\. Structured reward mechanics below observed AOV and successfully negotiated co\-funded deals, including unlocking ₹23L in zero\-cost media placements\. Lifecycle Engineering & Reactivation: Executed zero\-media\-spend, full\-funnel activation campaigns via MoEngage and AppsFlyer, delivering ₹50Cr\+ in cumulative GMV\. Reactivated 1\.6L dormant users through precision in\-app push targeting, generating a 2\.2x ROI and a 25% repeat redemption rate\. Agile Growth Operations: Streamlined cross\-functional bottlenecks across Product, PR, and Legal\. Building standardized compliance workflows that cut partnership GTM launch timelines from 90 days to 30 days\.

## Education

High School, SCIENCE, DLDAV

Growth Strategy & Networking, GrowthX®

## Public links

- github: https://github\.com/mackayy007
- youtube\.com: https://youtube\.com/@curatedfoodblog

[View the original profile](https://tal.club/meet/mayank-agarwal-4)

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