---
title: "Mathew Johnson - Aggregator Lead - Popeyes in India | Tal"
description: "Meet Mathew Johnson, Jubilant | ex-Meesho, Zomato | ISB | St. Stephen's based in India."
image: "https://tal.club/meet/mathew-johnson/share-image"
---

# Mathew Johnson on Tal

## Headline

Jubilant \| ex\-Meesho, Zomato \| ISB \| St\. Stephen's

## Location

India

## Work experience

Aggregator Lead \- Popeyes at Jubilant FoodWorks Ltd\., Jun 2024 \- Present · 2 yrs 3 mos

Sr\. Manager, User Growth at Meesho, Apr 2022 \- May 2023 · 1 yr 2 mos, Remote, Loyalty Program:  Generated x% order growth by ideating and executing an industry\-first loyalty program \- Constructed and managed a complex P&L model to identify the optimum, self\-sustaining structure \- Improved program comprehension and performance viaA/B tests, in\-depth analyses and consumer insights \- Led this cross\-functional project as part of Growth team, effectively aligning product and category teams Gamification:  Increased DAU by 3% through multiple gamification pilots such as casual games, daily check\-in etc\. \- Managed the leasing and integration of 12 games from multiple vendors into the Meesho app \- Led development of a GameZone in the app, and piloted a daily reward feature to increase adoption

Manager \- Global Growth at Zomato, May 2019 \- Apr 2022 · 3 yrs, Gurugram, Haryana, India, User Growth:  Managed overall user growth and retention: \- Optimized promotional discount spends by 15%\+ through A/B tests and analyses \- Improved conversion rates by \~8% by analyzing in\-app behaviour of customers \- Devised monthly discount strategies, forecasted budgets and ensured adherence  Negotiated, ideated and executed a barter marketing campaign with a leading FMCG Player \(INR 7 cr\+\)  Set up reporting of key platform metrics using Tableau and automated the same Promotion Operations Management:  Managed a team of 3 associates, handling end\-to\-end discount operations of the organization  Liaised with product team to develop new promo\-related features on consumer app as well as internal tools  Reduced promotion creation TAT by \~20% and error rates by \~33% by improving promotion creation process Project Management: On Time or Free:  Crafted Go\-to\-Market strategy for On Time or Free, one of Zomato’s marquee projects  Coordinated product launch with various teams and stakeholders across product, logistics etc\.  Identified optimal price points and rewards through A / B tests

Senior Marketing Analyst at LimeTray, Jul 2017 \- Feb 2018 · 8 mos, Gurugram, Haryana, India

Consultant at Capgemini, Nov 2015 \- Jul 2017 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Marketing & Sales Analytics: o Consulted a Fortune 5 company on Marketing and Sales strategy: \- Increased profit by 4% during test phase by reducing out\-of\-shelf instances and optimizing pricing, promotion and assortment o Automated design of promotion calendar using Excel VBA, thereby speeding up the process and greatly reducing chances of error • Compensation Analytics: o Currently working on compensation calculation for a European professional services company o Worked closely with the Director of Financial Planning, at client location, to set up scenario\-based Excel models for coming year: \- The models were used to decide on quotas and compensation structures for sales representatives Technologies used: Excel, Tableau, Proprietary tools

## Education

Marketing, Indian School of Business

Bachelor of Arts \(B\.A\.\), Economics, St\. Stephen's College, Delhi

[View the original profile](https://tal.club/meet/mathew-johnson)

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