Headline

Jubilant | ex-Meesho, Zomato | ISB | St. Stephen's

Location

India

Work experience

Aggregator Lead - Popeyes at Jubilant FoodWorks Ltd., Jun 2024 - Present · 2 yrs 3 mos

Sr. Manager, User Growth at Meesho, Apr 2022 - May 2023 · 1 yr 2 mos, Remote, Loyalty Program:  Generated x% order growth by ideating and executing an industry-first loyalty program - Constructed and managed a complex P&L model to identify the optimum, self-sustaining structure - Improved program comprehension and performance viaA/B tests, in-depth analyses and consumer insights - Led this cross-functional project as part of Growth team, effectively aligning product and category teams Gamification:  Increased DAU by 3% through multiple gamification pilots such as casual games, daily check-in etc. - Managed the leasing and integration of 12 games from multiple vendors into the Meesho app - Led development of a GameZone in the app, and piloted a daily reward feature to increase adoption

Manager - Global Growth at Zomato, May 2019 - Apr 2022 · 3 yrs, Gurugram, Haryana, India, User Growth:  Managed overall user growth and retention: - Optimized promotional discount spends by 15%+ through A/B tests and analyses - Improved conversion rates by ~8% by analyzing in-app behaviour of customers - Devised monthly discount strategies, forecasted budgets and ensured adherence  Negotiated, ideated and executed a barter marketing campaign with a leading FMCG Player (INR 7 cr+)  Set up reporting of key platform metrics using Tableau and automated the same Promotion Operations Management:  Managed a team of 3 associates, handling end-to-end discount operations of the organization  Liaised with product team to develop new promo-related features on consumer app as well as internal tools  Reduced promotion creation TAT by ~20% and error rates by ~33% by improving promotion creation process Project Management: On Time or Free:  Crafted Go-to-Market strategy for On Time or Free, one of Zomato’s marquee projects  Coordinated product launch with various teams and stakeholders across product, logistics etc.  Identified optimal price points and rewards through A / B tests

Senior Marketing Analyst at LimeTray, Jul 2017 - Feb 2018 · 8 mos, Gurugram, Haryana, India

Consultant at Capgemini, Nov 2015 - Jul 2017 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Marketing & Sales Analytics: o Consulted a Fortune 5 company on Marketing and Sales strategy: - Increased profit by 4% during test phase by reducing out-of-shelf instances and optimizing pricing, promotion and assortment o Automated design of promotion calendar using Excel VBA, thereby speeding up the process and greatly reducing chances of error • Compensation Analytics: o Currently working on compensation calculation for a European professional services company o Worked closely with the Director of Financial Planning, at client location, to set up scenario-based Excel models for coming year: - The models were used to decide on quotas and compensation structures for sales representatives Technologies used: Excel, Tableau, Proprietary tools

Education

Marketing, Indian School of Business

Bachelor of Arts (B.A.), Economics, St. Stephen's College, Delhi