Mateen Shabi
Digital/Social Media Intelligence | Social Listening, Analytics, Reporting & Insights | ex-Apple | ex-AstraZeneca | McKinsey Forward
Srinagar
7+ years of work experience
Jun 20242 yrs 3 mosPresent
Crafting data-driven narratives by leveraging Social Intelligence, Research, Search Intelligence to support strategy across Payments, Policy and Privacy.
Mar 20213 yrs 4 mosJun 2024
Hybrid
Led insight-driven change by decoding social narrative at scale through Social Intelligence, bridging the gap between patient voices and business action > shaping more empathetic and informed strategies.
Apr 20192 yrsMar 2021
On-site
Identified emerging trends, patterns, and sentiment through social listening.
Led cross-functional collaboration to enhance user experience by integrating social analytics with automation solutions.
Mined, evaluated, and contextualised millions of social data points, transforming raw data into concise actionable reports and dashboards.
Partnered with the Data Engineering team to curate datasets for building Automated ML Data Annotation Models.
Developed deep expertise across Apple products and services, creating SoMeLi frameworks for both self and team, enabling swift and accurate insights for strategic decision-making.
Delivered data-driven insights across product and service lines, conducting standard and ad-hoc analysis including sentiment, fraud, and trend analysis, alongside live monitoring for major events such as WWDC, September Launch, and other global special events.
Mateen’s AI Stack
Education
Executive Education Programme, Applied Business Analytics
Indian School of Business
Master of Business Administration
Birla Institute of Technology and Science, Pilani
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