Headline

Growth at Masters’ Union & Bluelearn | Driving Acquisition, Retention, and Revenue for Startups

About

“What scales is what’s built from care. No great product grows without people, and no great team scales without trust. I work for the long game of meaning, of execution, of people who make things better.” I’m a full-stack growth operator who can take a growth problem from insight to execution: build distribution channels, ideate marketing campaigns, launch communities, create content loops for them, activate network effects and word of mouth, inform product decisions, and measure what is actually moving the funnel. My strength is that I do not look at growth in parts. I think end-to-end: how someone discovers a product, why they trust it, what makes them try it, what makes them come back, and what makes them tell others. I do not just want to own the strategy. I am comfortable owning the messy, in-the-weeds execution that makes the strategy work.

Location

Gurugram

AI stack

notion

openai

Work experience

Growth Lead at Alcovia, Aug 2025 - Dec 2025 · 5 mos, Alcovia is a Premium, invitation-only after-school program for ages 11–16 ▪ Cold-started demand for a high-ticket teen program by building a trust-led GTM funnel from workshop trial to nurture to founder-led conversion; drove ~ 70L in revenue (14 enrollments) inside a 3-month window ₹ , compressing the decision cycle from 60–90 days to 30–45 days. ▪ Designed and executed 7 WeWork-hosted workshops at 1.5K–2K ticket prices, generating a curated pipeline of ₹ ~250 high- intent HNI families while running the channel at break-even (self-funded acquisition). ▪ Built the organic content engine from zero, growing Instagram from 0 to 600+ followers with 1M+ impressions, and architected a founder-led content IP (Role Call) connecting students to mentors across careers.

Growth and Strategy at Masters' Union, Jan 2025 - Aug 2025 · 8 mos, Gurugram, Built a lower-CAC, trust-led K-12 funnel as a new revenue stream for the institution Gurugram ▪ Designed and executed the end-to-end growth engine for Masters' Union's K-12 Summer Camp enrolling 190 students across 2 editions and generating ₹80L in revenue, at ~85% lower CAC than paid benchmarks. Prioritised trust-led, zero-spend channels referral networks, community partnerships, and school outreach over paid media, killing ₹2L in ad spend early after 0 ROAS. The downstream impact extended beyond the camp itself: 4 summer camp students converted to the UG programme, unlocking ₹1.7Cr + in downstream revenue , and the playbook built is now the operational template for future MU programme launches. ▪ Architected the Under-18 Club as an owned distribution layer for the K-12 funnel; scaled it to 5,000+ engaged students via a selective school-chapter model that turned peer leads into a compounding, zero-CAC referral engine. ▪ Launched the U-18 Internship Program across top schools (Heritage, DPS, Shri Ram, Pathways); 120+ applications, 45 onboarded across 4 cities, and 120+ event footfall driven by intern-led peer outreach and society / WhatsApp activations. ▪ Conceptualised and launched MU-Mentum Run end-to-end in ~36 hours with zero allocated budget; 180+ waitlist sign-ups in under 24 hours, 120 curated participants, ₹1.5L+ in revenue at under ₹10K total cost via partnerships with Beanly and GoOats; converted 10 attendees into Summer Startup Week.

Founder's Office- Growth and Product at Reve, Dec 2022 - Dec 2024 · 2 yrs 1 mo, Gurugram, Consumer social product for India’s campus generation Delhi NCR ▪ Built Spilll Sesh , a podcast content IP featuring high-signal campus voices (SRCC, Ashoka, LSR, IIT-Delhi, NIFT), reaching 4.5M YouTube views, 4K+ subscribers and 456K Instagram reach at zero paid spend , and validating community-led content as a distribution channel. ▪ Designed the pre-product community Beyond A Hi : cold-started a 6,000+ curated WhatsApp audience across top Delhi colleges, ran 15 topic-based groups at ~20% daily engagement, and converted online energy into 5 IRL events. ▪ Led the pre-beta app launch across Delhi NCR campuses, delivering 1,100+ users, 1,500+ posts, 12,400+ reactions and 7,900+ sessions at ~8.25 min per user , proving the core social loop before scale.

IT & PMR Head at Enactus Gargi, Jun 2022 - Jun 2023 · 1 yr 1 mo, Managed and overlooked 5 Instagram pages Launched website and maintained the online shop

Member at Enactus Gargi, Jan 2022 - Jun 2022 · 6 mos, Contributions as a Vikas team member include being in the organizing team of Project Vikas- B Plan Competition, where I contributed to ideation and content for the Instagram feed. During the usual work of the project, I have contributed actively to ideation for Project Vikas’ Instagram page and created content for it.

Director at SUKOON, Sep 2021 - Jan 2025 · 3 yrs 5 mos, Delhi, India, Designed and scaled an emotional-learning curriculum to 5 schools and 600+ children , leading a 25-member volunteer team and building delivery systems for a zero-budget program.

Education

Bachelor of Arts - BA, Psychology and Economics, Gargi College, Delhi

12th, Humanities, The Sd Vidya school