Headline

COO - LVI Holdings. We run an alcohol company in India. Difficult? yes, but we want to work with difficult. Boroka and Amaetur Vodka are our brands, we aim to dominate the industry with the goal of quality and fun

About

I am a marketing and product strategist with a passion for brand development, digital transformation, and business innovation. My experience spans marketing, product management, and operations, allowing me to develop a strategic, data-driven, and execution-focused approach. I thrive in roles that require structured problem-solving, creative execution, and cross-functional collaboration. Core Strengths & Expertise: - Marketing Strategy & Brand Development – Expertise in brand storytelling, positioning, and consumer engagement to enhance recognition and recall. - Product Marketing & Go-to-Market Strategy – Defining product roadmaps, messaging frameworks, and market segmentation for successful launches. - Digital Marketing & Growth Strategy – Proficient in SEO, content strategy, performance marketing, and marketing automation to drive engagement. - Cross-Functional Leadership & Operations – Experience leading marketing, design, and product teams to execute high-impact projects. - Consumer Insights & Market Analytics – Leveraging competitive intelligence, behavioral data, and market research for strategic decisions. - Entrepreneurial Mindset & Business Growth – Background in startup operations, scaling strategies, and integrating emerging technologies. Approach to Marketing & Business Strategy: I believe brand success is driven by consumer psychology, competitive positioning, and effective storytelling. My data-informed, market-led approach ensures strategies are both innovative and results-driven. I am passionate about helping brands enhance recall, build equity, and drive meaningful customer interactions. How I Add Value: - Aligning Strategy & Execution – Bridging big-picture strategy with actionable plans. - Bringing Clarity to Complexity – Structuring workflows and documentation for seamless execution. - Leveraging Technology & Analytics – Integrating automation, digital tools, and performance tracking. - Adapting to Market Shifts – Crafting agile and scalable strategies based on consumer trends. Beyond Work: I am continuously learning and refining my expertise through marketing research, case studies, and digital transformation trends. Motorsports is my passion, instilling discipline, focus, and a high-performance mindset—values I bring to my professional life.

Location

India

AI stack

anthropic apis

claude code

claude

hermes agent

openclaw

OpenRouter

Work experience

Chief Operating Officer at LVI HOLDINGS PVT LTD, Oct 2025 - Present · 1 yr 1 mo

Head of Command and Strategy at BOROKA BEVERAGES, Sep 2025 - Present · 1 yr 2 mos, On-site

Research Assistant at Center for Public Policy at VCU Wilder School, Feb 2025 - Aug 2025 · 7 mos, Richmond, Virginia, United States, Working with VCU Wilder School research team to assist with research on the topic "Predicting the Impacts of Al on Workers: A Systematic Literature Review".

Marketing Intern at FiftySixShots Beverages PVT LTD, Apr 2024 - Jun 2024 · 3 mos, Karnataka, India, - Spearheaded the product launch for a new g&t, including brand and label design. - Conducted market research and competitor analysis to refine the product's market fit. - Ensured regulatory compliance for RTD bottle labels and developed marketing strategies. - Collaborated on logo design and focus group studies to gain consumer insights

Co-Founder at Firmingle, May 2022 - Dec 2022 · 8 mos, Bengaluru, Karnataka, India, - Managed and streamlined all company operations, creating SOPs for smooth execution. - Collaborated with developers and UX/UI designers to improve the SaaS product. - Led investor pitches, prepared decks, and secured potential funding opportunities. - Hired, trained, and motivated the team to achieve organizational objectives.

Education

Master of Science - MS, Marketing, Virginia Commonwealth University

Master of Business Administration - MBA, Marketing, Christ University, Bangalore