Headline

Driving Growth & Revenue | Partnerships | Business Development | Content, Platforms & Communities | 0→1 & Scale | Ex-Bytedance 📞 Contact: +91 96005 71211

About

I operate at the intersection of growth, partnerships, and content-led platform businesses — driving revenue, scaling communities, and building high-impact digital ecosystems. With 12+ years across digital media, entertainment, and platform businesses, I’ve led end-to-end growth and operations — from 0→1 launches to scaling large, high-performing ecosystems across content, platforms, and communities. 💼 What I’ve Delivered • ₹80–100 Cr GMV with consistent 25–40% YoY growth • 30–50% increase in monetization through pricing and lifecycle strategies • 12% improvement in retention via engagement frameworks • Scaled and managed 200–300+ creators, partners, and communities 💡 How I Work I combine: • Growth thinking + revenue ownership • Content intuition + data-led decision making • Partnerships + scalable operational systems This enables me to build and scale platforms, communities, and monetization engines — not just manage operations. 🎯 What I’m Looking For I’m exploring opportunities where I can: • Drive growth and revenue across digital platforms or products • Build and scale partnerships, communities, and monetization models • Own 0→1 and scale journeys across content, platforms, or marketplaces

Location

Bengaluru

AI stack

gemini

meta

openai

Work experience

Business Development Head at AppX (YC S21), May 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Empowering Creators & Influencers to Build Sustainable Digital Businesses - Partner with influencers and digital creators across niches to launch branded websites and mobile apps for content and community engagement. - Deliver end-to-end support from technology enablement to monetization strategies, ensuring creators gain direct ownership of their audience and content. - Drive revenue growth through premium content offerings, subscription models, digital product launches, and scalable engagement tools. - Leverage deep understanding of creator economy dynamics, audience behavior, and platform trends to maximize reach and engagement. - Enable long-term creator success by converting passions into sustainable income streams. - Advocate for the growth of creator-led entrepreneurship, building strong personal brands and businesses.

Business Development at Rigi, Mar 2022 - Apr 2025 · 3 yrs 2 mos, Bengaluru, Karnataka, India, - Managed 200+ key creator accounts across categories; owned relationships as a trusted buddy and advisor on monetization, community growth, and lifecycle strategy. - Delivered ₹80–100 Cr cumulative GMV with 25–40% YoY growth; realized 5% transaction revenue on GMV and generated ₹50+ L in pure revenue through upselling and customer success. - Scaled premium communities and increased per‑creator monthly revenue by 30–50% via monetization stack (paid channels, webinars, courses) and cohort optimizations. - Improved paid retention by 12% through lifecycle communications, engagement playbooks, and community reviews. - Built a repeatable business development motion and ecosystem partnerships; maintained 3–4x pipeline coverage to consistently achieve my own targets. - Drove creator enablement with acquisition, activation, and engagement playbooks; supported creators in building durable, revenue‑positive communities. - Acted as a mentor; managed and guided fellow co‑workers on product knowledge and business growth.

Community Lead JOSH App- Tamil at VerSe Innovation, Jul 2021 - Mar 2022 · 9 mos, Bangalore Urban, Karnataka, India, - Led Tamil creator community growth by leveraging trend analysis, content strategy, and community management to improve short‑video content quality and platform performance. - Developed and executed editorial calendars; programmed event-driven content to increase uploads, views, and watch time across the Tamil audience segment. - Managed and coached creators on hooks, formats, posting cadence, and best practices; improved creator engagement, retention, and in‑platform visibility. - Owned content operations and quality assurance; implemented guidelines, review workflows, and data-driven topic selection to balance content quality and volume. - Launched Tamil-first hashtag challenges and regional campaigns; ran creator-led brand promotions; positioned language-specific programming as a USP to drive reach, community growth, and branded collaboration opportunities.

Influencer & Celebrity Operations Manager at Eleve Media - An Influencer Marketing Platform Co., Mar 2021 - Jul 2021 · 5 mos, Gurugram, Haryana, India, - Connecting the brands with the influencers and executing their reach through social media platforms - Running the campaigns periodically for the brands and be like a bridge between them with the influencers and celebrities - its a two way benefit where the brand will get their products reach higher and faster, same way the influencers/celebrities too will get monetary benefits

Content Operations Manager - India Entertainment Vertical at ByteDance, Mar 2019 - Jan 2021 · 1 yr 11 mos, Gurugram, Haryana, India, - Onboarded, managed, and nurtured a network of 300+ creators, celebrities, Kollywood influencers, and entertainment journalists, monitoring activities to ensure content quality, consistency, and brand alignment. - Developed and launched hashtag campaigns tied to trending topics and cinema updates, boosting UGC submissions by 2.5× and improving overall content discoverability. - Spearheaded Tamil community growth initiatives—building audience engagement, driving In-App traffic, and executing large‑scale entertainment and movie‑promotion campaigns. - Created and maintained editorial calendars for cinema and entertainment content; collaborated with official movie promotions to secure exclusive engagements and partnerships. - Led a content team by assigning, tracking, and completing deliverables within deadlines, improving workflow efficiency and reducing moderation cycle times by 35%. - Secured and optimized OGC (Organized Generated Content) contributions, partnering with creators to maximize content reach inside Platform. - Worked cross‑functionally with brand, growth, and product teams to align Tamil‑language entertainment strategies with platform KPIs and audience retention goals.

Education

Bachelor of Engineering - BE, Computer Science, Adhi College Of Engineering and Technology

Vivekanandha Higher Secondary School,Pondicherry