Headline

AZORTE - Reliance Retail I Ex-Dentsu I Ex-Ogilvy

About

Brands today aren’t built through campaigns alone - they’re built through a tight integration of consumer insight, product, storytelling, and distribution. Over the last 14+ years, I’ve worked across that entire spectrum - building and scaling brands at different stages, from launches to cultural repositioning, across fashion, automotive, FMCG, and healthcare. My approach has always been simple: build brands that are culturally relevant, commercially effective, and consistently differentiated. At AZORTE (Reliance Retail), I currently lead brand marketing for a new-age fashion format, with a clear focus on making the brand resonate with its audience while driving tangible business outcomes. This has involved: Shifting brand perception through culture-first platforms like “Your Safe Space” and “AZ - ALL BY ME” • Building narratives rooted in identity, not just collections • Working closely with design, merchandising, and retail teams to ensure alignment between storytelling and product • Driving full-funnel marketing across ATL, BTL, digital, performance, PR, and social ecosystems The outcome has been a significant uplift in brand salience, stronger consumer pull, and meaningful acceleration in store traffic and sales - demonstrating the direct impact of brand thinking on business performance. Beyond AZORTE, my experience spans handling multiple brands in agencies like Dentsu and Ogilvy, where I’ve had the opportunity to launch and scale brands and products across categories. Some of this includes: • Launching and building brands like TVS Jupiter and TVS iQube • Leading cross-market work for global brands such as Nissin Cup Noodles, collaborating with international teams and delivering campaigns successfully for India • Creating and executing campaigns conceptualised and produced across international locations, including London, Japan, Cape Town, and Thailand, for AZORTE, Flying Machine, and Nissin What I deliver, I know how to take a brand from idea to impact- grounded in real consumer insight, shaped by culture, and executed at scale without losing consistency. I focus on making brand, product, and performance work together, so the storytelling doesn’t just look good - it delivers, driving meaningful brand growth and tangible business outcomes.

Location

Bengaluru

AI stack

claude

Work experience

Brand Marketing at AZORTE, Dec 2023 - Present · 3 yrs, Greater Bengaluru Area, - Leading brand marketing for AZORTE, a new-age fashion format, with a focus on building strong Gen Z relevance and driving measurable business impact - Defined and launched culture-led brand platforms such as “Your Safe Space” and “AZ - ALL BY ME”, repositioning the brand towards identity-driven storytelling - Drove integrated campaigns across ATL, BTL, digital, performance, PR, and social ecosystems, ensuring consistency across consumer touchpoints - Partnered closely with design, merchandising, and retail teams to align product, storytelling, and in-store experience - Translated consumer insights and global trends into locally relevant narratives, strengthening brand differentiation - Led agency partnerships end-to-end, from onboarding and pitch evaluation to execution of large-scale campaigns and brand films - Managed multi-crore marketing investments across channels, optimizing for both brand building and performance Impact: - Led campaigns that resulted in a strong uplift in brand salience. - Drove meaningful acceleration in in-store sales and improved conversion - Achieved significant increase in brand search and digital engagement - Campaigns recognized at leading industry platforms including ET Retail, Maddies & ABBYs

Creative Services Project Manager at Apollo Hospitals, Apr 2023 - Nov 2023 · 8 mos, Bengaluru, - Managed in-house creative function supporting multiple business units - Delivered integrated communication across patient, doctor, and internal ecosystems - Standardised brand communication across channels, improving consistency and turnaround

Brand Director at Bharat Media Group, Jul 2022 - Apr 2023 · 10 mos, Bengaluru, Karnataka, India

Client Services Director at dentsu international india, Apr 2020 - Jan 2022 · 1 yr 10 mos, Bengaluru, - Led integrated marketing for brands including Flying Machine, TVS Motor, and Nissin Foods (Top Ramen & Cup Noodles) - Played a key role in launching products such as TVS Jupiter and TVS iQube - Delivered cross-market campaigns including collaborations with global teams (Japan – Nissin) - Managed large-scale productions and multi-market campaign execution - Awarded ET Kaleido for Flying Machine’s F-Lite Denim campaign

Account Director at DENTSU AEGIS NETWORK, Apr 2019 - Mar 2020 · 1 yr, Bangalore

Group Account Manager at DENTSU AEGIS NETWORK, Oct 2016 - Mar 2019 · 2 yrs 6 mos, Bengaluru Area, India

Education

PGDBA, MIB, Finance, St. Joseph's College of Commerce

B.Com, Finance, JAIN College