Headline

Design Strategist leveraging AI for impactful service design.

About

There's a thread running through everything I've done: from delivering 80+ brand activations for Myntra, Himalaya, and Zomaland, to redesigning how a global health organisation onboards its people, to building the full experience architecture of a longevity centre from the ground up. That thread is experience design. Not in the narrow sense of screens and user flows, though I do that too: PRDs, hi-fi prototypes, and a booking flow that's live in production today. In the broader sense: what does it feel like to be a fan walking into Comic Con for the first time? To be a new Noora Health employee in Bangladesh on day one? To book a recovery session at Ultrahuman and then actually show up? I've spent seven years asking those questions, doing the research where things actually happen, and building the systems that make the answers good: the journey maps, the service blueprints, the SOPs, the playbooks. My work sits at the intersection of strategy and the ground. I research first, translate what I find into prioritised roadmaps, and stay involved through execution. Healthcare, edtech, experiential marketing, retail. Frontline health workers, enterprise clients, fans in a crowd. The context changes. The instinct doesn't. A few things I'm proud of: → Led experience design for Ultrahuman's multi-service longevity centre, bridging physical space, clinical protocols, and digital booking. The centre is live → Authored the PRD and hi-fi prototype for its end-to-end booking flow, app and web, now in production → Building Noora Health's employee experience platform (0 to 1) and its lifecycle systems: onboarding, L&D, internal comms → Delivered 80+ large-scale brand experiences at Tessarakt, including Zomato's Zomaland → Co-founded Livtaar, a classical music learning platform serving 250+ students globally, with research presented at the International Kirtan Conference 2024 → Eight years with Comic Con India's Volunteer Legion, because the best customer experience is the kind people don't notice Outside formal work: I teach Gurmat Sangeet, play rugby and football, doodle, and try to show up with the same energy whether I'm in a strategy meeting or holding a gate at a con. If you're building experiences that need to be strategically sound and deeply human, in healthcare, in physical-digital products, in customer or employee experience, let's talk. gursikh.manmeet96@gmail.com

Location

Bengaluru

AI stack

claude code

claude

cursor

lovable

notebooklm

notion

Work experience

Design Strategist at Noora Health, Jan 2024 - Present · 2 yrs 9 mos, Bangalore Urban, Karnataka, India · Hybrid, As a Service designer and design strategist someone who's constantly tinkeringwith rapid prototyping, systems thinking and applying it until something ships. At Noora Health, I've turned that toolkit on the organisation itself, across teams in India, Bangladesh, and Indonesia: - Researched, prototyped, and shipped an internal tool now used org-wide for org structure, onboarding, and automating recurring requests. -Led and Redesigned our company-wide annual retreats (including our 10-year anniversary edition) through journey mapping, prototyped formats, and on-the-ground research across a multi-country team. -Ran multiple participatory research into frontline caregiving and built a visual research library used org-wide. -Audited and fixed org-data integrity across every country we operate in, and built a recurring internal storytelling format. Same method, every time: research, prototype, ship wearing whatever hat the problem needs (turbans, in my case), with AI as a native part of how I work.

Experience Designer at Ultrahuman, Aug 2025 - Jan 2026 · 6 mos, Bengaluru, Two operating cultures, one customer. I designed the end-to-end experience for Ultrahuman's first longevity centre, where clinical and hospitality teams had to share the same member, the same staff, the same five minutes. I co-created the service blueprint that brought four functions onto one map, authored the PRD and hi-fi prototype for the booking flow (app + web) now live in production, and ran six pre-launch walkthroughs as live tests of the full journey. The centre is live and scaling. Research to blueprint to shipped product, across physical and digital.

Supervisor at Comic Con India, Jan 2025 - Oct 2025 · 10 mos

Associate Design Manager at Noora Health, Jun 2023 - Jan 2024 · 8 mos, Bangalore Urban, Karnataka, India · Hybrid

Student at MIT Institute of Design, Jun 2021 - Aug 2023 · 2 yrs 3 mos, Pune District

Language Teacher at Livtaar, Sep 2020 - Nov 2025 · 5 yrs 3 mos, Curated Punajbi learning syllabus easy to catch upon and gets you familiarized with the language within 3 months. I help focus on Reading and Writing while spoken punjabi emphasised upon equally. -Curation of the syllabus -management of the classroom -sessions and course management -content design -teaching methodologies -keeping up with the children -wholistic development -divinity learnings -ethical learnings

Co-Founder at Livtaar, Jun 2020 - Dec 2025 · 5 yrs 7 mos, Bengaluru, Responsibilities -Strategy and planning -Business operations -marketing communication and service communications -sale and business development -User journey mapping and making it wholistic -Vendor management -IT backend management for all low code no code platforms -system design

Team Lead at Comic Con India, Nov 2018 - Jan 2025 · 6 yrs 3 mos

Volunteer at Comic Con India, Dec 2017 - Nov 2018 · 1 yr, Bangalore Urban, Karnataka, India

Education

Master of Design Management, Product Management, Business Design, Service Design, Innovation, Design Thinking, MIT Institute of Design

Bachelor of Business Administration (BBA), Hr, St Joseph's College of Commerce (Autonomous)

Public links

manmeet.framer.website: https://manmeet.framer.website/