Headline

Senior Product Manager | B2C growth, retention & AI | research-first, experimentation-led | currently @ Dezerv

About

i'm a research-first PM building habits, not features. i started in the non-profit world at Teach For India. four years of teaching gave me a permanent allergy to building in a vacuum. user empathy isn't a deck slide, it's a reflex. these days i'm a UX-loving PM obsessed with growth, retention & engagement, mixing user research, experimentation, and data to build habit-forming products. at Dezerv i own the engagement & retention charter on a ₹15,000 Cr AUM platform (1M users, 100k MAU): i took M1 retention from 19% → 34.5%, cut CAC by 50%, and built the comms engine and AI-personalised features behind it — running the cohort, funnel, and causation analysis on Snowflake, and Mixpanel. i ship fast: 12 experiments last year at a 60%+ win rate, with a small pod of PMs, engineers, and a designer. before this i was founding AI PM at Zinc Money, where i built Ada from 0→1 — a voice + chat AI counsellor — and scaled it to 1,000 customers in six months. at LazyPay i led a full app redesign across 3M MAU that added ~₹25Cr in monthly collections. the philosophy i live by: a PM's real power is being a multiplier — aligning strategy, methods, and people for faster, smarter outcomes. i care about clean product thinking, experimentation over opinion, and AI that genuinely improves the experience rather than just bolting on a chatbot. outside work: art 🎨 video games 🎮 cats 🐱 food 🍜 — and an embarrassing number of hours on Mobbin and Pinterest, purely "for inspiration." always happy to talk product, growth, and AI. say hi ↗ specialties: B2C product · growth & retention · experimentation (A/B) · AI/LLM products · SQL & product analytics · 0→1

Location

Bengaluru

AI stack

claude code

elevenlabs

gemini

langchain

openai

replit

Work experience

Senior Product Manager at Dezerv, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, I ensure that users have a reason to come back to the app and find consistent value

Founding AI Product Manager at Zinc, Mar 2024 - Mar 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, 1. Scaled Ada to 1k customers in 6 months — a voice + chat AI counsellor (ElevenLabs); designed the full conversational architecture across 5 counselling domains and owned system-prompt engineering and evals. 2. Drove +10% onboarding conversion through mini-tools and fake-door tests. 3. Executed early-stage GTM strategies: spearheaded 0-to-1 growth for our AI product by developing go-to-market campaigns that prioritized feedback and iteration to identify the right product-market fit. 4. Built data-driven operational systems: Set up systems for data analysis, business intelligence, customer support, and communication tools, streamlining operations and enhancing insights for better decision-making.

Product Manager at LazyPay, Jan 2022 - Feb 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India, 1. Added ~₹25Cr in monthly collections (+3pp on a ₹2,000Cr+ loan book) by leading a full app redesign across 3M MAU; +4% M2 retention. 2. Increased app-open rate by +2% with initiatives including an AI personalised-nudging experiment 5. Developed and executed the GTM plan for the successful launch of the App Revamp project, driving adoption and awareness.

Product Manager at Teach For India, Jun 2019 - Apr 2021 · 1 yr 11 mos, India, 1. Led tech innovation across 150 classrooms; partnered with the Training & Learning team to rebuild curriculum and teaching methodology for remote delivery during COVID. 2. Built a remote-learning roadmap that drove 70% student-acquisition growth in 3 months, impacting 9,000+ students and 300 teachers. 3. Coordinated rollout across a cross-functional network of fellows, school principals, and government stakeholders. 4. Managed & coached over 30 fellows towards their leadership development, post-fellowship career clarity & overall performance management. 5. Owned the city culture project leading to+29 Net Promoter Score using focus group discussions, surveys & community engagement. 6. Directed a team of 7 members to design and execute the mid-year training event for the 2020 cohort, increasing post-fellowship clarity for 85% of participants. 7. Designed and facilitated effective training sessions by analysing data to identify gaps and by using adult learning principles.

Teach For All's Global Girls' education Fellow at Teach For All, Aug 2017 - Jun 2018 · 11 mos, Acquired skills and knowledge about the Global Girls’ education crisis and interacting with various organisations working towards the same cause to understand their impact model. Coached 75 students in running their own community engagement based projects focusing on Emotional awareness and Girl’s education.

Fellow at Teach For India, May 2017 - Jun 2019 · 2 yrs 2 mos, Greater Ahmedabad Area, Designed technology-based solutions to improve holistic learning by equipping students with 21st CE skills. Guided 5 teams of students through the design thinking framework to solve problems in their community and got selected in the top 100 projects in India for the Design For Change competition. Created and implemented the socio-emotional learning curriculum, leading to 20% less behaviour management instances. Exceeded student learning targets by 60% using differentiation, data-driven planning and community integration.

Education

Bachelor of Engineering (B.E.), Mechanical Engineering, Chitkara University

Post Graduate Diploma, Counseling Psychology, Jain (Deemed-to-be University)