---
title: "Manjunath s - Senior Associate Consultant in Karnataka | Tal"
description: "Meet Manjunath s, Bain | FMS Delhi | CRED | NITK based in Karnataka. AI stack includes claude code, claude, and n8n."
image: "https://tal.club/meet/manjunath-s-1/share-image"
---

# Manjunath s on Tal

## Headline

Bain \| FMS Delhi \| CRED \| NITK

## About

I am a strategy and product analytics professional with 4\+ years of experience across consulting and high\-growth startups, including Bain & Company, Ola, and CRED\. I have worked at the intersection of data, product, and business driving growth strategy, marketing effectiveness, and customer engagement initiatives\. At Bain, I focused on MarTech, first\-party data strategy, and GTM engagements, partnering with cross\-functional teams to improve marketing performance and shape long\-term growth roadmaps\. Prior to that, at CRED and Ola, I supported revenue and engagement charters through experimentation, lifecycle management, and user funnel optimization\.

## Location

Karnataka

## AI stack

claude code

claude

n8n

notion

perplexity

ChatGPT

## Work experience

Senior Associate Consultant at Bain & Company, Jan 2025 \- Jan 2026 · 1 yr 1 mo, Bengaluru, First\-Party Data & MarTech Strategy • Launched consumer engagement platforms driving 3\.4L\+ monthly visits and 140\+ sec session duration • Mapped 3P media baseline \(Meta, YouTube\) to benchmark CTR/CVR and guide optimization roadmap • Built A/B testing dashboard to track FPD vs 3P campaigns, achieving \+62% CTR uplift, \+40% RoAS • Defined data enrichment strategy integrating 1P & 3P sources, enriching 5M\+ profiles with key attributes • Partnered cross\-functionally to build a unified CDP, improving data governance and marketing precision GTM Strategy • Conducted due diligence to strategize market entry in India for Rs\. 1300 Bn\+ premium alcobev player • Devised Where\-To\-Play & How\-to\-Win for consumer goods co\. to identify best\-fit product & entry mode • Created a 10Y growth strategy & path to profitability with operating states & entry options at checkpoints Mobile Mfg\. Cost Benchmarking • Benchmarked costs across India, China, Vietnam, identifying key levers and quantifying India’s cost gap • Developed data\-backed case for mobile sector prioritization within electronics manufacturing policy • Compared electronics and mobile ecosystem maturity across markets to inform long\-term mfg\. strategy • Created comprehensive policy requirement report for Govt\. stakeholders on enabling incentive structures

Associate Consultant at Bain & Company, Feb 2024 \- Jan 2025 · 1 yr, Bengaluru, Karnataka, India, Go\-to\-market strategy for an alcoholic beverage company

Intern at Flash\.co, Dec 2023 \- Jan 2024 · 2 mos, Bengaluru, Karnataka, India

Summer Associate at Bain & Company, Apr 2022 \- Jun 2022 · 3 mos, Bengaluru, Karnataka, India, Private Equity Group \(PEG\) • Conducted scenario analysis of US auto mkt, integrating 2 pivotal variables: chip shortage, recession impact • Created a dynamic dashboard to understand historic trends and forecast \(next 4 years\) of the US auto market • Built India/SEA POVs on 25 firms across–18 potential targets,7 portfolio companies \(Growth stage startups\)

Product Analyst at CRED, Jan 2021 \- Jun 2021 · 6 mos, Bengaluru, Karnataka, India

Product Analyst at Ola \(ANI Technologies Pvt\. Ltd\), Feb 2020 \- Sep 2020 · 8 mos, • Closely monitored London users onboarding to first ride journey on the Ola platform creating user funnel • Streamlined and formulated an automated communication system to nudge 25000\+ users with offers • Created an automated dashboard which enabled to track the weekly performance of the Indian CLM • Involved in the creation of 10\+ user cohorts for CLM enabling efficient targeting of users with offers Achievements • Increased the conversion of users from sign up to first ride on Ola by \~7\.4% over a course of one month • Aided to increase the week over week rides growth across all categories by \~4% due to the CLM efforts

Business Analyst at i3 Consulting, Jul 2018 \- Sep 2019 · 1 y 2 mo, Noida

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, Faculty of Management Studies \- University of Delhi

Bachelor's degree, National Institute of Technology Karnataka

[View the original profile](https://tal.club/meet/manjunath-s-1)

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