Headline

Bain | FMS Delhi | CRED | NITK

About

I am a strategy and product analytics professional with 4+ years of experience across consulting and high-growth startups, including Bain & Company, Ola, and CRED. I have worked at the intersection of data, product, and business driving growth strategy, marketing effectiveness, and customer engagement initiatives. At Bain, I focused on MarTech, first-party data strategy, and GTM engagements, partnering with cross-functional teams to improve marketing performance and shape long-term growth roadmaps. Prior to that, at CRED and Ola, I supported revenue and engagement charters through experimentation, lifecycle management, and user funnel optimization.

Location

Karnataka

AI stack

claude code

claude

n8n

notion

perplexity

ChatGPT

Work experience

Senior Associate Consultant at Bain & Company, Jan 2025 - Jan 2026 · 1 yr 1 mo, Bengaluru, First-Party Data & MarTech Strategy • Launched consumer engagement platforms driving 3.4L+ monthly visits and 140+ sec session duration • Mapped 3P media baseline (Meta, YouTube) to benchmark CTR/CVR and guide optimization roadmap • Built A/B testing dashboard to track FPD vs 3P campaigns, achieving +62% CTR uplift, +40% RoAS • Defined data enrichment strategy integrating 1P & 3P sources, enriching 5M+ profiles with key attributes • Partnered cross-functionally to build a unified CDP, improving data governance and marketing precision GTM Strategy • Conducted due diligence to strategize market entry in India for Rs. 1300 Bn+ premium alcobev player • Devised Where-To-Play & How-to-Win for consumer goods co. to identify best-fit product & entry mode • Created a 10Y growth strategy & path to profitability with operating states & entry options at checkpoints Mobile Mfg. Cost Benchmarking • Benchmarked costs across India, China, Vietnam, identifying key levers and quantifying India’s cost gap • Developed data-backed case for mobile sector prioritization within electronics manufacturing policy • Compared electronics and mobile ecosystem maturity across markets to inform long-term mfg. strategy • Created comprehensive policy requirement report for Govt. stakeholders on enabling incentive structures

Associate Consultant at Bain & Company, Feb 2024 - Jan 2025 · 1 yr, Bengaluru, Karnataka, India, Go-to-market strategy for an alcoholic beverage company

Intern at Flash.co, Dec 2023 - Jan 2024 · 2 mos, Bengaluru, Karnataka, India

Summer Associate at Bain & Company, Apr 2022 - Jun 2022 · 3 mos, Bengaluru, Karnataka, India, Private Equity Group (PEG) • Conducted scenario analysis of US auto mkt, integrating 2 pivotal variables: chip shortage, recession impact • Created a dynamic dashboard to understand historic trends and forecast (next 4 years) of the US auto market • Built India/SEA POVs on 25 firms across–18 potential targets,7 portfolio companies (Growth stage startups)

Product Analyst at CRED, Jan 2021 - Jun 2021 · 6 mos, Bengaluru, Karnataka, India

Product Analyst at Ola (ANI Technologies Pvt. Ltd), Feb 2020 - Sep 2020 · 8 mos, • Closely monitored London users onboarding to first ride journey on the Ola platform creating user funnel • Streamlined and formulated an automated communication system to nudge 25000+ users with offers • Created an automated dashboard which enabled to track the weekly performance of the Indian CLM • Involved in the creation of 10+ user cohorts for CLM enabling efficient targeting of users with offers Achievements • Increased the conversion of users from sign up to first ride on Ola by ~7.4% over a course of one month • Aided to increase the week over week rides growth across all categories by ~4% due to the CLM efforts

Business Analyst at i3 Consulting, Jul 2018 - Sep 2019 · 1 y 2 mo, Noida

Education

Master of Business Administration - MBA, Business Administration and Management, General, Faculty of Management Studies - University of Delhi

Bachelor's degree, National Institute of Technology Karnataka