---
title: "Manjunath Reddy - Head of Strategy in Greater Bengaluru Area | Tal"
description: "Meet Manjunath Reddy, Head- Strategy, Insights and Research SUNTV I EX-Ogilvy I EX- Mindshare I EX- Euromonitor based in Greater Bengaluru Area. AI stack includes gemini."
image: "https://tal.club/meet/manjunath-reddy-4/share-image"
---

# Manjunath Reddy on Tal

## Headline

Head\- Strategy, Insights and Research SUNTV I EX\-Ogilvy I EX\- Mindshare I EX\- Euromonitor

## About

More than a decade of experience in various market research procedures\. Conducting successful launches across industries\. Blogger, syndicated studies, consulting and qual and quati researcher\. Hands on experience in managing recruiting the panel\. Conducting in depth pannel interviews, GD,s\. Consumer Behavior & Insights, Innovation, White Space Mapping, Strategy, People & Processes and Startup Enthusiast\.

## Location

Greater Bengaluru Area

## AI stack

gemini

## Work experience

Head of Strategy at SUN TV, Jun 2023 \- Present · 3 yrs 5 mos, Karnataka, India, Translate customer, audience, and market data into actionable recommendations that inform business decisions\. Lead research planning, methodology selection, data collection oversight, analysis, and communication of findings\. Generate performance reports across genres and use secondary research to address business questions\. Use BARC, Kantar, Nielsen, and other third\-party sources to assess Sun assets, monitor competition, and identify opportunities\. Monitor social media and audience intelligence using tools such as Quid and Brandwatch; synthesize trends for stakeholders\. Oversee market, content, and brand research, including qualitative and quantitative studies, brand tracking, and conjoint research\. Manage external research agencies and present insights through reports and stakeholder presentations\.

Head of Strategy at Bharat Media Group \(Verse Innovation\), Nov 2022 \- Jun 2023 · 8 mos, Set up planning, data, and insights processes\.

Head\- Market and consumer Research at Ogilvy, May 2021 \- Aug 2023 · 2 yrs 4 mos, Bengaluru, Karnataka, India

Insights Director at Ogilvy / Mindshare \(WPP Group\), Feb 2020 \- Oct 2022 · 2 yrs 9 mos, Partnered with senior clients and internal strategy leaders to develop media planning, integrated marketing communication \(IMC\), AOP, and pitch strategies\. Developed marketing and communication strategies using first\-party and third\-party data, consumer insights, and market trends\. Created points of view, playbooks, benchmarks, and best practices to inform advertising, marketing, and brand strategy\. Owned recurring competitive intelligence and business reviews; tracked KPIs and identified improvement opportunities\. Analyzed audience behaviors and needs across cohorts, including Millennials and Gen Z; supported brand\-health tracking and media mix modeling\. Supported new\-business pitches, RFPs, and organic growth opportunities\. Accounts included Star Sports, Facebook, Aditya Birla Group, Sanofi, Ferrero Rocher, IKEA, Coca\-Cola, Volkswagen, and Michelin\.

Senior Director Strategy and Insights at Mindshare, Feb 2020 \- May 2021 · 1 yr 4 mos, Mumbai, Maharashtra, India

## Education

PGDM, Marketing and International Business, JAGSoM \- Jagdish Sheth School of Management

EX\- MDP, Marketing, TOP B\- School

[View the original profile](https://tal.club/meet/manjunath-reddy-4)

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