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Manjunath Reddy

Head- Strategy, Insights and Research SUNTV I EX-Ogilvy I EX- Mindshare I EX- Euromonitor

Greater Bengaluru Area

6+ years of work experience

SUN TV
Jun 20233 yrs 5 mosPresent

Karnataka, India

Translate customer, audience, and market data into actionable recommendations that inform business decisions. Lead research planning, methodology selection, data collection oversight, analysis, and communication of findings. Generate performance reports across genres and use secondary research to address business questions. Use BARC, Kantar, Nielsen, and other third-party sources to assess Sun assets, monitor competition, and identify opportunities. Monitor social media and audience intelligence using tools such as Quid and Brandwatch; synthesize trends for stakeholders. Oversee market, content, and brand research, including qualitative and quantitative studies, brand tracking, and conjoint research. Manage external research agencies and present insights through reports and stakeholder presentations.
Nov 20228 mosJun 2023

Set up planning, data, and insights processes.
Ogilvy
May 20212 yrs 4 mosAug 2023

Bengaluru, Karnataka, India

Feb 20202 yrs 9 mosOct 2022

Partnered with senior clients and internal strategy leaders to develop media planning, integrated marketing communication (IMC), AOP, and pitch strategies. Developed marketing and communication strategies using first-party and third-party data, consumer insights, and market trends. Created points of view, playbooks, benchmarks, and best practices to inform advertising, marketing, and brand strategy. Owned recurring competitive intelligence and business reviews; tracked KPIs and identified improvement opportunities. Analyzed audience behaviors and needs across cohorts, including Millennials and Gen Z; supported brand-health tracking and media mix modeling. Supported new-business pitches, RFPs, and organic growth opportunities. Accounts included Star Sports, Facebook, Aditya Birla Group, Sanofi, Ferrero Rocher, IKEA, Coca-Cola, Volkswagen, and Michelin.
Mindshare
Feb 20201 yr 4 mosMay 2021

Mumbai, Maharashtra, India

Manjunath’s AI Stack

gemini
gemini

Education

JAGSoM - Jagdish Sheth School of Management

PGDM, Marketing and International Business

JAGSoM - Jagdish Sheth School of Management

20072 yrs2009

EX- MDP, Marketing

TOP B- School

20091 yr2010

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Headline

Head- Strategy, Insights and Research SUNTV I EX-Ogilvy I EX- Mindshare I EX- Euromonitor

About

More than a decade of experience in various market research procedures. Conducting successful launches across industries. Blogger, syndicated studies, consulting and qual and quati researcher. Hands on experience in managing recruiting the panel. Conducting in depth pannel interviews, GD,s. Consumer Behavior & Insights, Innovation, White Space Mapping, Strategy, People & Processes and Startup Enthusiast.

Location

Greater Bengaluru Area

AI stack

gemini

Work experience

Head of Strategy at SUN TV, Jun 2023 - Present · 3 yrs 5 mos, Karnataka, India, Translate customer, audience, and market data into actionable recommendations that inform business decisions. Lead research planning, methodology selection, data collection oversight, analysis, and communication of findings. Generate performance reports across genres and use secondary research to address business questions. Use BARC, Kantar, Nielsen, and other third-party sources to assess Sun assets, monitor competition, and identify opportunities. Monitor social media and audience intelligence using tools such as Quid and Brandwatch; synthesize trends for stakeholders. Oversee market, content, and brand research, including qualitative and quantitative studies, brand tracking, and conjoint research. Manage external research agencies and present insights through reports and stakeholder presentations.

Head of Strategy at Bharat Media Group (Verse Innovation), Nov 2022 - Jun 2023 · 8 mos, Set up planning, data, and insights processes.

Head- Market and consumer Research at Ogilvy, May 2021 - Aug 2023 · 2 yrs 4 mos, Bengaluru, Karnataka, India

Insights Director at Ogilvy / Mindshare (WPP Group), Feb 2020 - Oct 2022 · 2 yrs 9 mos, Partnered with senior clients and internal strategy leaders to develop media planning, integrated marketing communication (IMC), AOP, and pitch strategies. Developed marketing and communication strategies using first-party and third-party data, consumer insights, and market trends. Created points of view, playbooks, benchmarks, and best practices to inform advertising, marketing, and brand strategy. Owned recurring competitive intelligence and business reviews; tracked KPIs and identified improvement opportunities. Analyzed audience behaviors and needs across cohorts, including Millennials and Gen Z; supported brand-health tracking and media mix modeling. Supported new-business pitches, RFPs, and organic growth opportunities. Accounts included Star Sports, Facebook, Aditya Birla Group, Sanofi, Ferrero Rocher, IKEA, Coca-Cola, Volkswagen, and Michelin.

Senior Director Strategy and Insights at Mindshare, Feb 2020 - May 2021 · 1 yr 4 mos, Mumbai, Maharashtra, India

Education

PGDM, Marketing and International Business, JAGSoM - Jagdish Sheth School of Management

EX- MDP, Marketing, TOP B- School