Headline

Senior Director-Brand Management - Myntra.com

About

As a Senior Director at Myntra, I lead brand and category growth with end-to-end ownership across strategy, P&L, and execution. With 15+ years in e-commerce and 28 years in fashion, I have consistently driven scale, profitability, and market leadership through strong go-to-market strategies and business innovation. My expertise lies in building and scaling categories, launching new brands, and driving high-impact growth initiatives across marketplaces and private labels. I have a proven track record of leading large teams, influencing cross-functional stakeholders, and delivering measurable business outcomes in dynamic, high-growth environments..

Location

Bengaluru

AI stack

claude

Work experience

Senior Director Brand Management MFB at Myntra, Jan 2022 - Present · 4 yrs 10 mos, Bengaluru, Karnataka, India

Business Head at Aditya Birla Online fashion private ltd, Feb 2015 - Present · 11 yrs 9 mos, Handling Over all women's wear Apparel business Responsibilities: · Strategic planning and execution · PNL deliverables · Business development by creating differentiation for consumers · Brand Productivity and Category productivity · Catalog and Category growth · Event management · Brand Relationship and business development 15% Top line contribution from Exclusive line developed by existing brands for the year 2016-17. Product design and silhouette developed by own team. Also responsible for overall External Branded business Visibility, Promotion & event planning. Awarded as excellent leader "THALIAVA AWARD" 2016-17 Awarded Honor of Excellence for driving FLASH SALE Event that gave abof first 1000 order per day in the beginning of launch Rated as EXCEED EXPECTATION EMPLOYEE for consecutive year 15-16 & 16-17

Director Brand Management MFB at Myntra, Jan 2018 - Dec 2021 · 4 yrs, Bangalore

Business Head womens wear at abof.com - all about fashion, Feb 2015 - Dec 2017 · 2 yrs 11 mos, Bangalore, Heading over all women's wear business

Associate Vice President Category management at Myntra, Apr 2012 - Jan 2015 · 2 yrs 10 mos, Bangalore, Business Head Ethnic, Indo western and Inner wear

Assistant at Myntra Designs Private Limited, Apr 2012 - Jan 2015 · 2 yrs 10 mos, Handling Apparel & Accessories for Ethnic, Indo Western and inner wear category for Mens and Womens for Private label and Branded business including Inventory and market place model. Achievements: Fastest growing category with 1.5Times ahead from any of nearest completion with BEST Commercials in the industry Made Ethnic wear Branded business contribute 15% to Myntra in 24months from 2% in 2012 Built Successful ethnic wear Market place model. Contributing 35% to ethnic business in year 2015. Successfully created 100cr Brand ANOUK for Myntra in Ethnic wear, Acc and Footwear Responsibilities: · Strategic planning and execution · Topline and bottom line deliverables · Business development · Brand Productivity and Category productivity · Catalog growth and Category growth

Education

Strategic leadership, Business, Management, Marketing, and Related Support Services, Indian School of Business

Master of Business Administration (MBA), Retail operation Management, Manipal Academy of Higher Education