Manjori Raha profile photo 1 on Tal

Manjori Raha

Category Marketing Manager- Flipkart| Ex-Amazon| Ex-Britannia

Bengaluru

6+ years of work experience

Flipkart
Sep 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

Led all external marketing initiatives for the Electronics business unit, managing a team of two. Successfully executed 15 campaigns over six months, each aligned with distinct business objectives, achieving a minimum 25% increase in search traffic compared to BAU. Managed monthly budget allocation for always-on performance marketing and the YouTube affiliate channel (exclusive to Flipkart). Delivered 16% YoY GMV growth despite an 11% reduction in overall budget by shifting focus of these charters from traffic to GMV. Onboarded six additional categories to invest in external marketing in 2026 by demonstrating the effectiveness of past campaigns, enabling increased media deployment and driving a 35% spike in business unit–level traffic.
Amazon Seller Services Private Ltd.
Oct 20231 yr 6 mosMar 2025

Bengaluru, Karnataka, India

Led Amazon India's first ever activation at Maha Kumbh. This campaign won a Bronze Lion at Cannes 2025- a first for Amazon India. Garnered 900+mn impressions and over 200+ media exposure and organic content. Led the launch of 4 new campaigns throughout the year with a budget of 150 Cr. which led to a +500bps increment in brand preference, +300bps increment in brand love and 17% growth in app visits. Built a culture of robust data collection to increase brand performance that led to a +200bps improvement in awareness from campaign start to end.
Britannia Industries Limited
Apr 20221 yr 7 mosOct 2023

Bengaluru, Karnataka, India

Britannia Industries Limited
Apr 20221 yr 7 mosOct 2023

Heading the Tiger Portfolio of 950 Cr. annually with an A&SP budget of 3.5 Cr. per quarter and delivered 20% revenue growth, 230 bps growth in numeric distribution and 50 bps mkt share gain. Led the launch of a new SKU in Tiger Krunch at Rs. 20 in leading markets of North and West with a turnaround time of 4 months generating an incremental value of 2 Cr. per month.
Britannia Industries Limited
Jun 20192 yrs 10 mosMar 2022

Mumbai, Maharashtra

Led a team of 10 sales officers to deliver an annual turnover of over 180Cr. Recorded highest-ever market share by delivering 103% of quarterly target. After completing the management trainee stint handled a turnover of 125 Cr. annually in Mumbai Suburbs. Delivered 107% of FY target.
Britannia Industries Limited
Apr 20182 mosMay 2018

Kanpur Area, India

Sales

Manjori’s AI Stack

claude
claude
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

Indian Institute of Foreign Trade

Master of Business Administration, International Business

Indian Institute of Foreign Trade

20172 yrs2019

Bachelor of Engineering - BE, Food Processing and Technology

A. D. Patel Institute Of Technology, Karamsad 001

20124 yrs2016

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Headline

Category Marketing Manager- Flipkart| Ex-Amazon| Ex-Britannia

Location

Bengaluru

AI stack

claude

ChatGPT

ChatGPT Images

Work experience

Category Marketing Manager at Flipkart, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Led all external marketing initiatives for the Electronics business unit, managing a team of two. Successfully executed 15 campaigns over six months, each aligned with distinct business objectives, achieving a minimum 25% increase in search traffic compared to BAU. Managed monthly budget allocation for always-on performance marketing and the YouTube affiliate channel (exclusive to Flipkart). Delivered 16% YoY GMV growth despite an 11% reduction in overall budget by shifting focus of these charters from traffic to GMV. Onboarded six additional categories to invest in external marketing in 2026 by demonstrating the effectiveness of past campaigns, enabling increased media deployment and driving a 35% spike in business unit–level traffic.

Brand Manager at Amazon Seller Services Private Ltd., Oct 2023 - Mar 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Led Amazon India's first ever activation at Maha Kumbh. This campaign won a Bronze Lion at Cannes 2025- a first for Amazon India. Garnered 900+mn impressions and over 200+ media exposure and organic content. Led the launch of 4 new campaigns throughout the year with a budget of 150 Cr. which led to a +500bps increment in brand preference, +300bps increment in brand love and 17% growth in app visits. Built a culture of robust data collection to increase brand performance that led to a +200bps improvement in awareness from campaign start to end.

Brand Manager at Britannia Industries Limited, Apr 2022 - Oct 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India

Product Manager at Britannia Industries Limited, Apr 2022 - Oct 2023 · 1 yr 7 mos, Heading the Tiger Portfolio of 950 Cr. annually with an A&SP budget of 3.5 Cr. per quarter and delivered 20% revenue growth, 230 bps growth in numeric distribution and 50 bps mkt share gain. Led the launch of a new SKU in Tiger Krunch at Rs. 20 in leading markets of North and West with a turnaround time of 4 months generating an incremental value of 2 Cr. per month.

Area Sales Manager at Britannia Industries Limited, Jun 2019 - Mar 2022 · 2 yrs 10 mos, Mumbai, Maharashtra, Led a team of 10 sales officers to deliver an annual turnover of over 180Cr. Recorded highest-ever market share by delivering 103% of quarterly target. After completing the management trainee stint handled a turnover of 125 Cr. annually in Mumbai Suburbs. Delivered 107% of FY target.

Summer MBA Intern at Britannia Industries Limited, Apr 2018 - May 2018 · 2 mos, Kanpur Area, India, Sales

Education

Master of Business Administration, International Business, Indian Institute of Foreign Trade

Bachelor of Engineering - BE, Food Processing and Technology, A. D. Patel Institute Of Technology, Karamsad 001