Headline

Creative Lead | Senior Art Director | Art Direction & Creative Strategy | Ex-Ogilvy | Effie & Meta-Recognised Work

About

I’m a creative leader and art director with experience building integrated campaigns for some of India’s most recognized brands, including Netflix, Amazon Prime Video, Spotify, ITC, Tata Motors, BGMI, Lenovo, Fiama and 5 Star. My work sits at the intersection of ideas, culture, craft, and technology turning human insights into creative ideas that can travel across film, digital, social, print, activations, and emerging AI-led formats. Over the years, I’ve worked across both the agency and brand sides, which has shaped how I approach creativity today. I understand not just how to make an idea interesting, but how it connects to brand strategy, consumer behavior, and business objectives. More recently, I’ve been exploring how generative AI can expand creative possibilities from visual experimentation and storytelling to building new kinds of brand experiences. I enjoy ideas that are simple to explain, culturally relevant, and difficult to ignore. Core strengths: Art Direction • Creative Concepting • Integrated Campaigns • Brand Storytelling • Visual Direction • Digital & Social • Gen AI Creativity • Creative Leadership Currently exploring Associate Creative Director – Art, Group Head – Art and Creative Lead opportunities in Bengaluru.

Location

Bengaluru

AI stack

claude code

deepseek

elevenlabs

gemini

midjourney

openai

Work experience

Creative Consultant at Laguna India Pvt Ltd, Apr 2026 - May 2026 · 2 mos, Bengaluru

Creative Brand & Marketing Head at ECAVO AGRO, Dec 2025 - Sep 2026 · 10 mos, Remote, Leading brand positioning, go-to-market and quick commerce strategy across digital and mainline channels • Building and scaling in-house marketing capabilities • Driving integrated campaigns to increase brand visibility and revenue • Managing agency partnerships, budgets, and vendor relationships • Represented Ecavo at Gulfood (Dubai), exploring export partnerships and global distribution opportunities. I was part of Gulfood (Dubai) 2026 focusing on brand expansion and market research initiatives, analyzing global FMCG trends, packaging innovations, and competitive positioning.

Head of Gen AI Marketing at Aeos Labs, Sep 2024 - Dec 2025 · 1 yr 4 mos, Bangalore Urban, As a founding member, I helped establish Aeos Labs’ in-house agency, shaping its creative vision, culture, and processes. I lead cross-functional teams to deliver innovative strategies that merge design, storytelling, and technology while overseeing integrated brand campaigns for global clients. • Directed integrated marketing campaigns for Netflix, Amazon Prime, Spotify, Santoor, Ashirvaad, Dawat, BGMI and SBI. • Partnered with developers to build AI-powered campaign assets, cutting turnaround time by 30%. • Spearheaded brand strategy and campaign execution across digital and mainline channels, ensuring measurable impact. • Earned Effie’s 2025 nomination for Lenovo Brave New Art campaign. • Built and managed cross-functional creative teams, driving collaboration across design, tech, and marketing.

Creative Manager at Aeos Labs, Sep 2024 - Dec 2025 · 1 yr 4 mos, As a founding member, I helped establish Aeos Labs’ in-house agency, shaping its creative vision, culture, and processes. I lead cross-functional teams to deliver innovative strategies that merge design, storytelling, and technology while overseeing integrated brand campaigns for global clients.

Creative Director at Aeos Labs, Sep 2024 - Mar 2025 · 7 mos, Led AI-first, culturally relevant 360° campaigns for Netflix, Amazon Prime, Lenovo, and SBI, driving concept, storytelling, and execution across digital platforms while blending creativity with AI-driven insights.

Art Director at Ogilvy, May 2022 - Jul 2024 · 2 yrs 3 mos, Mumbai, Directed visual storytelling for leading brands including ITC Fiama, Pantaloons, Omnigel, TATA Motors, Mumbai Indians, L&T, Amazon and 5star. • Developed integrated campaign concepts that improved audience engagement by 25%. • Mentored designers, ensuring consistency across platforms and brand communications.

Art Specialist at Comfortink, Apr 2020 - Jan 2022 · 1 yr 10 mos, Coimbatore, Tamil Nadu, India

Education

Bachelor's degree, Visual Communication, GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS (GRDSCIB)

B.Sc. in Visual Communication, GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS (GRDSCIB)