Headline

Consumer Insights Professional | AI-Augmented Research & Analytics | NielsenIQ

About

I am currently working as Manager, Consumer Insights at NielsenIQ, one of the world's leading consumer intelligence companies with 30,000+ employee. With approximately 12 years of experience in market research, I have held research positions at leading companies such as NielsenIQ, Kantar, Ipsos, and Market Xcel Data Matrix, specializing in developing data-driven insights and strategic recommendations. Key Expertise & Skills : • End-to-End Survey Research Execution – Research design, hypothesis building, sampling, questionnaire development, analysis planning, and insights generation. • Statistical Analysis – Descriptive & Inferential techniques, including Regression, Cluster Analysis, and Factor Analysis. • Advanced Analytics & AI Integration – Expertise in Generative AI tools (Chat GPT, Napkin AI, Sharly AI, Copilot, etc.), Python-based Twitter scraping (Social listening) and Sentiment Analysis of VOCs. • Data Insights & Storytelling – Transforming complex data into clear, actionable business recommendations. • Market Research Studies – NPS, Concept & Product Testing, Brand Health Tracking, Customer Segmentation, Usage & Attitude Studies, Campaign Effectiveness, Pricing Analysis, Satisfaction Studies, POSM Comprehension, etc. Education : I pursued an executive management program in Strategic Innovation & Business Analytics from IIT Delhi, an MBA in Marketing from IBS, and a BTech from Uttar Pradesh Technical University.

Location

Gurugram

Work experience

Manager - Consumer Insights at NielsenIQ, Jul 2022 - Present · 4 yrs 1 mo, • Conducted Brand Health Tracking and campaign effectiveness studies for various Consumer Durables and QSR brands • Conducted NPS studies to uncover customer sentiments and areas for service enhancement for telecom brand

Faculty Member - Marketing & Business Analytics at IBS Gurgaon, Sep 2021 - Jul 2022 · 11 mos, Gurugram, Haryana, India, Subjects taught to MBA students: • Marketing Business Analytics - It covered machine learning concepts using R, such as Segmentation (Clustering – Hierarchical & K-means), Perceptual Mapping using PCA, Linear & Multiple Regression, Logistic Regression, Market Basket Analysis, RFM based Segmentation, Customer Lifetime Value, Sales Promotion, Advertising, and Pricing Analytics • Business Research Methods - This included Survey Research, Regression, Factor, Cluster and Discriminant Analysis using SPSS. • Quantitative Methods & Introduction to Business Analytics - Taught Descriptive & Inferential Statistics, Excel and Power BI.

Adjunct Faculty at IBS Gurgaon, May 2021 - Sep 2021 · 5 mos, Gurugram, Haryana, India

Visiting Professor at IBS Gurgaon, Dec 2019 - May 2021 · 1 yr 6 mos, Gurugram, Haryana, India

Manager - Research at Ipsos, Feb 2019 - Sep 2019 · 8 mos, • Monitored weekly campaigns and conducted brand health tracking, delivering actionable insights to telecom clients ( ex Airtel, Vodafone) • Analyzed consumer journey and brand health performance for travel brands ( ex Yatra, Make My Trip), identifying key insights to enhance customer engagement

Senior Research Manager at Kantar IMRB, Oct 2015 - Dec 2018 · 3 yrs 3 mos, Greater Delhi Area, • Conducted Brand Health Tracking, campaign effectiveness analysis, and ad-hoc studies for various brands across FMCG, consumer durables, and app-based cab aggregators. Worked with brands including Harman Kardon, JBL, Relaxo Footwear, UPES, Pearl Academy, and Uber. • Led Concept and Product Testing for new product launches across beverage companies (e.g., Beam Suntory – Teacher's Whiskey, Hamdard – Roohafza) and agriculture products (e.g., Rumensin cattle feed). • Managed the B-School Ranking Survey for Business Standard, developing scores and rankings based on key parameters influencing institutional reputation. • Conducted Pricing Analytics, determining optimal price and strategies using the Price Sensitivity Meter and Gabor-Granger Model to maximize profitability and consumer acceptance.

Research Executive at Market Xcel Data Matrix Pvt. Ltd., Mar 2014 - Oct 2015 · 1 yr 8 mos, • Conducted market segmentation for Ericsson, identifying distinct mobile internet (2G/3G) user groups based on demographics, psychographics, behavior, usage patterns (data & apps), and adoption barriers, delivering visualization reports and strategic recommendations. • Led the impact assessment of the Standard & Labelling Program for the Bureau of Energy Efficiency, preparing comprehensive analytics reports. • Executed KPI tracking studies for Hindustan Times, analyzing brand awareness, readership trends, and brand imagery among regular readers. • Conducted CSI & DSI studies for Orient Electrics, leading an annual brand performance evaluation and assessing dealer and consumer satisfaction levels.

Education

Postgraduate Program in AI and ML, The University of Texas at Austin

Executive Management Programme, Strategic Innovation & Business Analytics, Indian Institute of Technology, Delhi