Manish Shaw profile photo 1 on Tal

Manish Shaw

Marketing Manager | Brand Marketing | GTM Strategy | Integrated Marketing | Digital Marketing | Pursuing Digital Marketing in AI & Strategy @ IIM Indore

Bengaluru

9+ years of work experience

Toyota Financial Services India
Sep 20251 yr 1 moPresent

Bengaluru

Ola
Oct 20214 yrsSep 2025

Bengaluru, Karnataka, India

Led annual and quarterly marketing planning across India and international markets, aligning acquisition, retention, and brand objectives to strengthen Ola’s overall market presence. Owned end-to-end execution of 360° multi-channel campaigns spanning digital, social, WhatsApp, IVR, and in-app platforms, ensuring a consistent brand voice and seamless customer experience. Managed high-impact brand shoots and social content productions, delivering compelling visual assets that enhanced storytelling, recall, and campaign effectiveness. Conceptualized and launched the Ola Partner Club Instagram page, scaling the community to 20K+ followers within one month through focused content strategy and engagement-led initiatives. Drove the Ola x Fukrey co-branded campaign, generating 35M+ views and contributing to a measurable lift in app engagement and ride frequency. Designed and optimized performance-driven creatives and copies across Meta, Google, and in-app channels, resulting in higher CTRs and a 20%+ reduction in CAC. Led go-to-market strategy for new mobility categories including Ola Prime Plus and Bike Taxi, managing campaign planning, creative direction, and performance tracking to accelerate adoption in priority markets. Owned and governed Ola’s Tone of Voice (TOV) across marketing, compliance, and customer support communications to maintain consistency with the brand’s core identity. Leveraged data and performance dashboards to monitor KPIs, derive insights, and continuously optimize campaigns for improved ROI. Partnered closely with creative and media agencies to deliver high-quality, on-brand campaigns within tight timelines and budgets; spearheaded localized Hindi and regional language campaigns to drive stronger engagement across Tier-2 and Tier-3 markets.
Apr 20216 mosSep 2021

Kolkata, West Bengal, India

Designed and executed targeted WhatsApp and email marketing campaigns, enhancing customer engagement and boosting repeat purchases by 15%. Planned and implemented customer acquisition strategies to expand the brand’s reach across key market segments. Conducted competitor analysis and market mapping to identify high-potential customer groups and optimize marketing spend. Collaborated with sales and creative teams to develop promotional offers and communication strategies that increased lead conversion. Managed in-store merchandising and promotional activities, improving product visibility and driving sales growth. Oversaw inventory and supply coordination, ensuring smooth demand fulfillment and operational efficiency. Monitored campaign performance through analytics dashboards, providing insights to support data-driven decision-making.
Tablt Pharmacy (Acquired by Zeno Health)
Jul 20206 mosDec 2020

Kolkata, West Bengal, India

Supervised sales and customer support operations, ensuring smooth project execution and high customer satisfaction. Developed and implemented strategies to enhance sales performance, improve process efficiency, and meet organizational goals. Monitored agent performance, provided real-time feedback, and conducted training sessions to improve service quality. Coordinated with internal departments and SPOCs across teams to ensure effective communication and timely resolution of issues. Managed team performance tracking, sales reporting, and KPI evaluation to identify growth opportunities. Supported the Sales Team with lead management, follow-ups, and customer engagement activities, driving improved conversion rates. Fostered a collaborative and motivated team culture, promoting accountability and consistent achievement of targets.
Ola (ANI Technologies Pvt. Ltd)
Apr 20173 yrs 2 mosMay 2020

Kolkata Area, India

Launching team - Ola Play Kolkata
Ola (ANI Technologies Pvt. Ltd)
Oct 20166 mosMar 2017

Kolkata Area, India

Manish’s AI Stack

gemini
gemini
meta
meta
openai
openai
ChatGPT
ChatGPT

Education

ISBM University

Master of Business Administration, Marketing

ISBM University

Diploma in Hospitality and tourism, Hospitality

ICM-Institute of Commercial Management

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Headline

Marketing Manager | Brand Marketing | GTM Strategy | Integrated Marketing | Digital Marketing | Pursuing Digital Marketing in AI & Strategy @ IIM Indore

About

I’m a Brand & Marketing Strategist with 8+ years of experience helping brands grow through integrated marketing, performance-driven campaigns, and sharp storytelling. From launching viral campaigns with 35M+ views to building digital communities like Ola Partner Club (20K followers in under a month), I specialize in connecting creative ideas with real business outcomes. I’ve worked across digital, social, in-app, WhatsApp, OOH, and GTM strategy, collaborating closely with product, creative, media, and leadership teams. My focus is always on impact—optimizing CAC, improving engagement, and building long-term brand equity.

Location

Bengaluru

AI stack

gemini

meta

openai

ChatGPT

Work experience

Marketing Manager at Toyota Financial Services India, Sep 2025 - Present · 1 yr 1 mo, Bengaluru

Assistant Brand Manager Marketing at Ola, Oct 2021 - Sep 2025 · 4 yrs, Bengaluru, Karnataka, India, Led annual and quarterly marketing planning across India and international markets, aligning acquisition, retention, and brand objectives to strengthen Ola’s overall market presence. Owned end-to-end execution of 360° multi-channel campaigns spanning digital, social, WhatsApp, IVR, and in-app platforms, ensuring a consistent brand voice and seamless customer experience. Managed high-impact brand shoots and social content productions, delivering compelling visual assets that enhanced storytelling, recall, and campaign effectiveness. Conceptualized and launched the Ola Partner Club Instagram page, scaling the community to 20K+ followers within one month through focused content strategy and engagement-led initiatives. Drove the Ola x Fukrey co-branded campaign, generating 35M+ views and contributing to a measurable lift in app engagement and ride frequency. Designed and optimized performance-driven creatives and copies across Meta, Google, and in-app channels, resulting in higher CTRs and a 20%+ reduction in CAC. Led go-to-market strategy for new mobility categories including Ola Prime Plus and Bike Taxi, managing campaign planning, creative direction, and performance tracking to accelerate adoption in priority markets. Owned and governed Ola’s Tone of Voice (TOV) across marketing, compliance, and customer support communications to maintain consistency with the brand’s core identity. Leveraged data and performance dashboards to monitor KPIs, derive insights, and continuously optimize campaigns for improved ROI. Partnered closely with creative and media agencies to deliver high-quality, on-brand campaigns within tight timelines and budgets; spearheaded localized Hindi and regional language campaigns to drive stronger engagement across Tier-2 and Tier-3 markets.

Assistant Manager at Mainchin chemicals pvt ltd, Apr 2021 - Sep 2021 · 6 mos, Kolkata, West Bengal, India, Designed and executed targeted WhatsApp and email marketing campaigns, enhancing customer engagement and boosting repeat purchases by 15%. Planned and implemented customer acquisition strategies to expand the brand’s reach across key market segments. Conducted competitor analysis and market mapping to identify high-potential customer groups and optimize marketing spend. Collaborated with sales and creative teams to develop promotional offers and communication strategies that increased lead conversion. Managed in-store merchandising and promotional activities, improving product visibility and driving sales growth. Oversaw inventory and supply coordination, ensuring smooth demand fulfillment and operational efficiency. Monitored campaign performance through analytics dashboards, providing insights to support data-driven decision-making.

Support Team Lead at Tablt Pharmacy (Acquired by Zeno Health), Jul 2020 - Dec 2020 · 6 mos, Kolkata, West Bengal, India, Supervised sales and customer support operations, ensuring smooth project execution and high customer satisfaction. Developed and implemented strategies to enhance sales performance, improve process efficiency, and meet organizational goals. Monitored agent performance, provided real-time feedback, and conducted training sessions to improve service quality. Coordinated with internal departments and SPOCs across teams to ensure effective communication and timely resolution of issues. Managed team performance tracking, sales reporting, and KPI evaluation to identify growth opportunities. Supported the Sales Team with lead management, follow-ups, and customer engagement activities, driving improved conversion rates. Fostered a collaborative and motivated team culture, promoting accountability and consistent achievement of targets.

Operations Team Lead at Ola (ANI Technologies Pvt. Ltd), Apr 2017 - May 2020 · 3 yrs 2 mos, Kolkata Area, India, Launching team - Ola Play Kolkata

Executive at Ola (ANI Technologies Pvt. Ltd), Oct 2016 - Mar 2017 · 6 mos, Kolkata Area, India

Education

Master of Business Administration, Marketing, ISBM University

Diploma in Hospitality and tourism, Hospitality, ICM-Institute of Commercial Management

Public links

atcra1091.wixstudio.com: https://atcra1091.wixstudio.com/manishshaw