Headline

Designing at Blox | HFI CUA™

About

Open to Senior Product Designer roles - immediate availability. I design trust into AI-powered products. For the past 3 years, I've owned the complete RM experience at Blox, and its real estate suite products - rebuilding them from spreadsheets into a connected system, then designing AI into every layer. Each one was designed around the same question - how does a person trust what the AI is telling them, and what happens when it's wrong. 5+ years designing B2B SaaS and CRM products end-to-end, translating complex, rule-heavy workflows into interfaces people actually use. Beyond product work, I’m passionate about creative content, motion design, coffee culture, and storytelling.

Location

Bengaluru

AI stack

claude code

claude

ChatGPT

Figma Make

Framer AI

Work experience

Senior Product Designer at Blox.xyz, Sep 2023 - Present · 3 yrs 2 mos, Bengaluru, Sole designer owning Blox's product end-to-end, including RM App and the CRM that powers every property enquiry for the company's real estate relationship managers. Key Impact: → Rebuilt the RM experience from spreadsheet-based tracking into a connected system across web and mobile - reducing design inconsistencies by 60% across the CRM, website, and app through a unified design system. → Devised the workflow for an AI virtual assistant guiding home buyers through initial property searches, achieving an average 8-minute session duration. → Led the shift to paperless operations by designing a digital booking system, improving RM efficiency by 30%.

Design Lead at Revo Video, Mar 2023 - Sep 2023 · 7 mos, Remote, Led a team of 7 designers on Revo, (one of the products of Borderfree Technologies) - a live commerce platform that simplifies live shopping by creating high engagement, intuitive and fun experiences, among brands, creators, and customers. Key Impact: → Ran 8 design sprints, lifting individual designer productivity 10% on sprint tasks. → Spearheaded the redesign and launch of Revo V2, used by thousands of stakeholders, shipping 15 new features sourced directly from customer feedback. → Interviewed users across the US and Canada to surface interface pain points, directly informing three new platform features.

Senior Product Designer at Borderfree Technologies, Jan 2022 - Sep 2023 · 1 yr 9 mos, Delhi, India, Focused on creating customer facing payment experiences. Key Impact: → Designed checkout flows, driving a 15% increase in successful transaction rates and a 10% annual reduction in cart abandonment. → Ran weekly usability testing, gathering insights from 20+ users ahead of every release to keep new features aligned with customer needs.

Founding Designer at Borderfree Technologies, Jan 2021 - Jan 2022 · 1 yr 1 mo, Delhi, India, Established Borderfree's design culture and agile design process from the ground up, onboarding the team's first additional designer to design thinking principles. → Worked on creating brand standards, design systems and built sites - shipping 3 new websites and growing brand recognition 25% within six months.

User Experience Designer at AdmitKard, Dec 2019 - Jan 2021 · 1 yr 2 mos, Noida, Founding design member - established AdmitKard's design culture and agile design process. → Created "The Ultimate Study Abroad Planning Tool," an industry-standard report simplifying the education planning journey — 500+ downloads in its first quarter with a 4.5-star rating.

Education

Bachelor of Technology - BTech, Computer Engineering, International Institute of Information Technology, Bhubaneswar

Public links

manishray.com: https://www.manishray.com/