Headline

Business & Marketing Head @ Chhavi Textiles | Digital Marketing Manager | Growth & Performance Strategist | Client Relationship Management

About

Results-oriented Digital Marketing Manager with 9+ years of experience driving revenue growth, campaign operations, and client acquisition. Expert in managing large-scale performance campaigns (Google Ads, Meta), optimizing lead attribution funnels (UTMs, CRM integration), and scaling B2B revenue. Proven ability to combine entrepreneurial agility with corporate operational rigor to deliver ROI-focused marketing strategies for diverse industries.

Location

Greater Jaipur Area

Work experience

Business & Marketing Head at Chhavi Textiles, Dec 2022 - Present · 3 yrs 7 mos, Jaipur, Founded and scaled a B2B textile brand, driving end-to-end business growth, client acquisition, and product marketing. Revenue Growth: Bootstrapped the brand to ₹50L+ annual revenue by executing targeted B2B acquisition strategies and organic networking, achieving consistent YoY growth. Lead Generation & Conversion: Acquired and retained 10 high-value recurring corporate clients in the fashion industry through direct outreach, negotiation, and relationship management. Product Marketing: Directed the visual strategy and market launch for 80+ new design SKUs annually, analyzing market trends to ensure high sell-through rates. Operations & Efficiency: Managed end-to-end production and supply chain for 7 Lakh+ meters of inventory annually, ensuring 100% on-time delivery and maximizing customer retention. Team Leadership: Led a cross-functional team of 7, optimizing workflow efficiency and ensuring strict adherence to brand quality standards.

Management Trainee at GENPACT, Apr 2022 - Nov 2022 · 8 mos, Jaipur, Rajasthan, India, Initially assigned to a new business process during its setup phase. Supported associates during the transition period while awaiting deployment to process. Reallocated to the talent pool to explore suitable opportunities within the organization.

Assistant Manager Client Services at GIRNARSOFT EDUCATION SERVICES PRIVATE LIMITED, Apr 2018 - Apr 2022 · 4 yrs 1 mo, Gurugram, Haryana, India, Led end-to-end client servicing and digital campaign execution and tracking infrastructure for a massive portfolio of retail and enterprise clients. Campaign Management: Oversaw the execution and go-live timelines of brand campaigns for 500+ retail clients and 200+ study abroad partners across Pan-India. Attribution & Analytics: Engineered precise tracking protocols by managing UTM parameters and IVR/Bridge Number mappings, ensuring 100% accurate lead attribution for ROI measurement. Funnel Optimization: Collaborated with Sales and Tech teams to optimize Landing Pages and campaign flows, significantly reducing bounce rates by about 15% and improving lead quality. Process Improvement: Developed and implemented data-driven action plans to improve process quality scores, resulting in enhanced campaign performance and client satisfaction. LMS & Tech Integration: Continuously updated the Learning Management System (LMS) and streamlined workflows between operations and marketing teams to accelerate campaign deployment.

Customer Care Executive at Teleperformance, Jul 2017 - Feb 2018 · 8 mos, Jaipur, Rajasthan, India

Education

Master of Business Administration - MBA, Marketing, JECRC University

Bachelor of Commerce - BCom, University of Rajasthan