Headline

Head of Finance & E-Commerce Growth & Marketplace Operations Lead at GEARS OF FUTURE ADVANCED ELECTRONICS

About

Digital commerce and finance leader with 7+ years of experience building and scaling e-commerce businesses across Shopify and marketplace platforms. I specialize in combining commercial strategy, platform operations, and financial governance to drive sustainable growth. From 2019–2026, I led the end-to-end growth and operations of two e-commerce businesses, managing ₹164M+ in cumulative online sales while overseeing a core brand contributing 35%+ of monthly platform revenue. My work spans e-commerce platform architecture, pricing strategy, marketplace operations, customer journey optimization, and financial planning. With an MBA in Business Analytics and a background in Information Technology, I bring both strategic and analytical perspectives to digital commerce leadership. I’m particularly interested in leadership roles focused on E-commerce Growth, Marketplace Strategy, and Digital Commerce Operations, helping organizations scale profitable and customer-centric online businesses. Areas of expertise: E-commerce Growth | Shopify | Marketplace Operations | Pricing Strategy | Digital Commerce | Financial Governance

Location

Bengaluru

AI stack

gemini

notion

openai

ChatGPT

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Work experience

Head of Finance & E-Commerce Growth | Marketplace Operations Lead at GEARS OF FUTURE ADVANCED ELECTRONICS, Jun 2019 - Present · 7 yrs 5 mos

Head Finance Operations at Gears Of Future, Jun 2019 - Present · 7 yrs 5 mos, Designed and implemented an end-to-end marketplace operating model, optimizing seller onboarding, commission structures, and revenue streams. Conducted comprehensive benchmarking of leading marketplace platforms to define and balance fee structures for seller attraction and platform profitability. Structured marketplace unit economics and created a long-term scalability framework. Developed Admin Platform and Partner Dashboard workflows, translating business requirements into actionable tasks for the development team. Led User Acceptance Testing (UAT) and testing coordination to ensure alignment of business logic before launch. Created a financial forecasting model focused on GMV growth and revenue scalability. Established billing, reconciliation, compliance, and audit-ready financial systems from the ground up. Identified competitive gaps and designed strategic differentiation approaches.

Commerce Specialist at Gears Of Future Advanced Electronics Pvt Ltd, Jun 2019 - Present · 7 yrs 5 mos, Spearheaded digital commerce initiatives as an Associate Director with over 7 years of experience driving marketplace and direct-to-consumer (D2C) business growth in electronics and consumer sectors. Managed Rs. 5 Cr+ business portfolios with full P&L accountability, delivering consistent revenue growth and profitability enhancement. Scaled marketplace operations by optimizing product listings, expanding catalogs, managing ASIN/SKU portfolios, and enhancing inventory forecasting, resulting in a 110% increase in sales volume. Directed end-to-end Shopify-based D2C channel management, including product merchandising, website conversion rate optimization, campaign planning, and new product launches, improving online sales by 40%. Led cross-functional teams to implement pricing strategies, contribution margin optimization, inventory planning, and demand forecasting, achieving a 20 % improvement in operational efficiency. Collaborated with performance marketing teams to align digital campaigns with commercial goals, boosting customer acquisition and retention metrics significantly. Established sustainable e-commerce growth models focused on profitability and operational excellence, increasing overall business margin by 5 %. Oversaw promotion execution and marketplace issue resolution within Amazon Seller Central, minimizing downtime and maintaining high seller performance standards.

Education

Master of Business Administration - MBA, Business Analytics, SRM Institute of Science and Technology (SRMIST)

Bachelor of Technology, Information Technology, St. Joseph's College of Engineering