---
title: "Manika Chauhan - The Personalisation Paradox in Gen Z Quick-Commerce, Independent Research Study in Delhi | Tal"
description: "Meet Manika Chauhan, People & Behavioural Researcher | Applied Psychology + Political Science | based in Delhi."
image: "https://tal.club/meet/manika/share-image"
---

# Manika Chauhan on Tal

## Headline

People & Behavioural Researcher \| Applied Psychology \+ Political Science \|

## About

I look at the people side of everything\. My work sits at the intersection of two lenses: how structures shape human experience, and how understanding people can make those structures work better\. One zooms out to systems and context\. The other zooms in to psychology, motivation, and what actually drives behavior\. Background in Political Science and Applied Psychology\. I've designed original research, administered psychometric assessments, and translated behavioral findings into recommendations that shaped real decisions\.

## Location

Delhi

## Work experience

The Personalisation Paradox in Gen Z Quick\-Commerce, Independent Research Study at Amity University, Noida, Dec 2025 \- May 2026 · 6 mos, • Independently designed and executed an end\-to\-end quantitative consumer study \(n=102\) — from literature review and conceptual model development through survey construction, recruitment, statistical analysis, and final report delivery\. • Applied regression analysis, bootstrap mediation \(5,000 samples\), and moderated regression in Jamovi to test a multi\-pathway structural model — demonstrating graduate\-level research methodology applicable to UX and consumer insights roles\. • Key finding: personalisation drives habitual engagement through perceived appreciation; privacy concerns predict discontinuance through a structurally independent pathway — directly applicable to retention strategy and product experience design\. • Deliverables: full research report, statistical tables, data visualisations, and evidence\-based recommendations for product and marketing teams\.

Content writing & Research Intern at PsychoLogs Magazine, May 2025 \- Aug 2025 · 4 mos, Delhi, India, • Published 30\+ articles on workplace psychology, organisational behaviour, and employee motivation for one of India's largest psychology platforms \(135K\+ Instagram followers\)\. • Translated peer\-reviewed research into accessible, evidence\-based content for non\-specialist and leadership audiences — building direct competency in research communication and employer branding\. • Developed consistent editorial output on topics directly relevant to HR, people management, and behavioural science\.

Organisational Psychology Intern at erevna\.insights, May 2025 \- Jul 2025 · 3 mos, Noida, • Designed and administered a 5\-dimension employee engagement survey \(n=20\); identified 3 primary disengagement drivers and presented data\-backed recommendations that directly informed people\-strategy revisions by the founding team\. • Administered Big Five personality and DISC behavioural assessments across a 30\-person team; outputs were used in hiring decisions, role alignment, and onboarding design — reducing subjectivity in talent acquisition\. • Conducted a full\-organisation people\-strategy SWOT analysis, surfacing structural gaps in feedback mechanisms, documentation, and talent retention; presented gap\-closure recommendations to leadership\. • Developed role clarity frameworks and drafted HR documentation \(SOPs, process guides\) to formalise people operations during a high\-growth phase\. • Applied SDT, Herzberg Two\-Factor Theory, and Maslow's hierarchy to diagnose motivational patterns across teams and recommend targeted engagement interventions\.

Volunteer at UMEED A DROP OF HOPE \(NGO\), Jan 2025 \- Apr 2025 · 4 mos, Delhi, India, • Volunteered weekly with underprivileged communities across Delhi, contributing to grassroots social welfare initiatives\. Taught children from low\-income households at their community space every weekend\. Participated in cleanliness drives, plantation activities, and community awareness programmes focused on hygiene, education, and civic responsibility\.

Clinical Psychology Intern at Mindscape Centre for Counseling, Jan 2025 \- Mar 2025 · 3 mos, Delhi, India \| Supervisor: Lt\. Col\. Dr\. Harish Chandra, • Assisted in clinical casework and supportive counseling under supervised clinical conditions, developing structured behavioural observation and documentation skills\. • Worked with substance use disorder patient populations, building applied sensitivity to psychological vulnerability and complex human behaviour — directly applicable to user research ethics, employee relations, and DEI\-informed work\.

## Education

Master of Arts \- MA, Applied Psychology, Amity University, noida

Bachelor of Arts \- BA\(H\), Political Science with Minor in Psychology, Delhi University

[View the original profile](https://tal.club/meet/manika)

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